Considered one of the most prestigious and relevant institutions (as well as necessary) within the fashion industry, Pantone’s Color Institute returns to the spotlight with the 2023 Color of the Year. And it is that, after a 2022 where the ‘very peri’ devastated all areas of fashion and trends, a new color is coming in 2023, according to Pantone’s direct opinion, to (once again) turn the rules of fashion upside down. Under the name Viva Magenta (PANTONE 18-1750), the Pantone Institute has officially chosen this reddish hue as the trend tone for the upcoming 2023. The company emphasizes that this tone speaks of a new vision for the future, an unconventional color for an unconventional time, such as this one after the pandemic. Viva Magenta is according to experts a “brave and fearless, vibrant red that encourages experimentation and unbridled self-expression.”
“A nuanced crimson that strikes the balance between warm and cool tones while being assertive but not aggressive”. In fact, this shade is one of the most expensive and valued natural dyes, derived from cochineal insects. “As virtual worlds become a bigger part of our daily lives, we look to nature and what’s real for inspiration,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
How and where will we see this tonality? Pretty much everywhere. Given its formulation, between carmine red and burgundy, this shade is the most practical and easy to adapt to the rest of the trend fields in 2022 (and future 2023). In fashion wear as well as beauty products, even accessories, Viva Magenta promises to be one of the most loved and returning Pantone shades of the season and there is no shortage of reasons. An enthusiastic, cheerful, strong and lively tone that envelops the woman with a unique strength that can no longer be seen in the latest fashion collections.
Along with reigning roses, vibrant reds and another lemony or bluish nuance, Viva Magenta paraded down the catwalk on numerous occasions very last Spring/Summer 2023. From cocktail dresses and wrap suits to Alberta Ferretti, go through elegant shades given or Rock. Gimabattista Valli even chose this Viva Magenta for her latest spring proposal in exclusive designs such as a pencil skirt, with an opening and ruffles. And that’s not all. Him too streetstyle has verified this tonality in many of the experts’ street outfits as decisive as Leonie Hannah or Caroline Daur. Do you want to start your journey in one of the shades that will be fashionable (very soon) on the streets of international metropolises? We have prepared a selection of clothes and cosmetics with which to customize the Viva Magenta to your everyday outfits.
Scarf made of a soft Italian fabric of 100% cashmere. Classic design and clean lines. It will become your warmest and most comfortable accessory in winter. Ref: 1033D0127_08M_OS
If you are looking for a dress that incorporates several trends of the moment, the Cotalba design by the Spanish designer Celia B is for you. The Cotalba dress is a very special piece, built with colored sequins in main tones like this Viva Magenta which promises to be the color of the year without a doubt.
This wool blend double-breasted coat is one of the most attractive options for introducing Viva Magenta to your urban outfits. A straight, long cut with a V-neck and lapel that you won’t want to take off all season long. Ref: 37059081-PARFUM-LM
This flowing V-neck dress with buttoned cuffs has a fabric made from natural silk fibers, which gives the garment a soft, pleasant and high-quality finish. Ideal to dress up these parties with the latest trends. Ref: 6777/852
Mustang pump for women in fuchsia satin fabric with slingback design and pointed nose with a heel of about 6 centimeters and leather sole. A comfortable and elegant model, ideal for adding a touch of color to your look. Ref: 53376-C53916
This 2023 Viva Magenta will not only be present in our fashion outfits, but also in our ‘beauty’ options. It is an ideal color to wear on our face and revitalize the lips with proposals such as No Makeup Lipstick by Perricone MD and its red shade.A bet in line with what Pantone defends and that not only allows us to going to the last, also rejuvenate, because it is not a lipstick to use. It contains hyaluronic acid to plump and hydrate skin, neuropeptides to anti-aging and solve or prevent the dreaded barcode, and it’s supplemented with SPF15.
Organic cotton cardigan with slightly balloon sleeves, fancy knit and round neckline.
A fitted jumper with a high neck and long sleeves, ideal to combine with jeans or your perfect sequin skirt. Ref: 3471/100
Source: Marie Claire
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
