Even fashion is invited to COP27 to discuss its own greenwashing

How much more the greenwashing will it be trendy in the fashion industry? These are the questions that are also being asked during the 27th United Nations Conference of the Parties, taking place from 6 to 18 November in Sharm el-Sheikh, Egypt. Alongside the many leaders of states from all over the world who have come to the end (often on private jets, etc.), various players in the textile sector come to discuss possible solutions for the environment.

This is notably the case of Global Fashion Agenda (an association for sustainable development in fashion) which has launched a consultation with the United Nations Environment Program (UNEP) to identify and converge current goals towards neutrality of carbon. Forbes.

Greenwashing operation or desire to make fashion more sustainable?

Corporate media also interviewed Muchaneta Kapfunde, a fashion technology consultant who hosted a panel discussion during COP27. Indicate so the ambivalence of the industry’s presence at this eventwhich can be both a performance of engagement for the planet and an opportunity to pool reflections with key players to move in the right direction:

“I hope that the presence of the fashion industry is more than just political demagoguery. The fashion industry must not miss the opportunity to engage with world leaders, industry leaders and representatives who are there to discuss concrete actions that could combat climate change. The UNFCCC [Convention-cadre des Nations unies sur les changements climatiques] opened the door with the help of Climate KIC (an EU-funded climate change innovation initiative) to tackle two main issues in the conversation: greenwashing campaigns and the use of unsustainable textiles. »

Producing and consuming less is better

We recall that in 2018, at the COP24 in Katowice, Poland, about thirty brands promised it reduce your emissions by 30% by 2030 and even achieve carbon neutrality by 2050. During COP26 in 2021, industry players made an even more ambitious pledge to halve their emissions by 2030. But now they recognize today during this COP27 in Egypt that the gamble was too big, holds theFrench media agency.

As Julia Faure, co-founder of Loom and member of the En Mode Climat collective for a more sustainable textile industry insists, no matter how much we try to produce clothes in the least polluting way possible, the best solution remains to produce and consume less clothing. And nothing like laws to align the general public and brands towards this goal.

Front page photo credit: Gabriella Csapo from corelens via Canva.