Lionsgate has partnered with Tiicker, a pioneering shareholder engagement platform, to offer retail investors discounts and giveaways centered around the studio’s film and TV brands. His goal is to convert individual fans of his franchises into shareholders.
The studio is the Detroit-based company’s first Hollywood subsidiary, which has programs with Amazon, Carnival, Ford, GM, Whirlpool and others.
Michael Burns, vice-chairman of Lionsgate, says there are currently less than 10,000 private shareholders who own more than 10% of the company. The shareholder base is largely institutional, like most publicly traded companies — except for meme stocks like AMC Entertainment, where individual shareholders have usually replaced institutions. Like many stocks in the media space, Lionsgate could use a boost.
Benefits tied to different levels of participation and offered through the Tuicker platform include a 50% discount on an annual subscription to Starz; Movie ticket discounts in collaboration with Atom Tickets; Lionsgate limited edition commemorative stock certificates featuring films and television series; Discounts on a series of Lionsgate “Events, Experiences and Merchandise”; and giveaways and contests for movie premieres or for shareholders to host home screenings.
Created in 2020, the ticker allows shareholders to redeem benefits after creating an account linked to their brokerage account and verifying ownership of shares.
Individual investors can interact and interact directly on Tiicker, which offers much of the reach, including articles and insights to help investors discover public companies, a brand search engine to find public companies behind their favorite brands, and a collection e-mails not used for shareholder trading. sites.
The fandom is for franchises hunger games and dusk to Dirty Dancing, Consumables, Ghosts, Saw, Currently, Now you see me and crazy men. The official trailer too John Wick: Chapter 4 which was released on November 10, has over 21 million views on YouTube.
“It’s a way for us to communicate directly with our shareholders, expand our shareholder base and have shareholders who are consumers of our product,” said Burns, who is developing the project with Jenefer Brown, Lionsgate EVP and Head of Global Products & led said. Experiences, under supervision.
One part of the program, stock certificates, has largely been supplanted in the Internet age, but like vinyl is making a small comeback. Old stock certificates from the Walt Disney Company, Playboy or vintage railroads can sell for hundreds of dollars on E-Bay.
“I think there are a lot of people who love dusk. Why don’t they want to own it [a certificate that is] Artwork from the first film?” Burns said. Certificates of the following films in the franchise may form a set.
Tiicker founder and CEO Jeff Lambert called Lionsgate’s shareholder rewards program “the most comprehensive suite of benefits and experiences ever introduced by a public company.”
“Individual shareholders are loyal and want to interact with the companies they own,” he said. “We are excited to announce our first collaboration with a world-class Hollywood film and television studio and its tens of millions of subscribers and fans.”
The show is live today. This comes as the company continues to seek a corporate split, likely turning the studio into a separate public company.
Writer: Jill Goldsmith
Source: Deadline
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
