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Save vs Splurge: the TikTok trend that allows us to rationalize our beauty expenses

Serum, moisturizer, mascara, foundation … Buying beauty products is expensive. So try to find the best value for money when looking for a particular cosmetic. To help us out, a trend has emerged on TikTok and it’s called “Save vs Splurge”.

Each skin has specific needs to be treated. And while a beauty product may work for one person, it can also be particularly ineffective when applied to a different type of skin. This is why it is sometimes difficult to get an idea of ​​the effectiveness of a cosmetic. To help us navigate through the multitude of products available on the market, TikTok’s makeup artists, dermatologists and beauty experts have joined the trend en masse. “Save against spend” in other words “save or spend”. The target. the goal? Rationalize our cosmetic expenses.

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@makeupbymonicaa

Save vs Splurge, what is it exactly?

Overall, this is a format in which each person shares which cosmetic (makeup or skincare) they would recommend or not according to more or less objective criteria. A rather interesting and informative content (when it is personalized, commented), which allows us to save money. And while many beauty TikTokeurs have participated in this trend, makeup artist with 361.6k subscribers @makeupbymonicaa has taken it one step further by talking about each product category. You made a comparison between the cosmetics that can be found in supermarkets and those of more expensive cosmetics brands.

“Being a beginner can be so difficult when there are over 95,000 brands,” he says. “I’ll tell you what you should save or spend on. “

It teaches us, through this content for example, that there is no point in investing in a primer or concealer from a big brand, when a less expensive version does the same job perfectly. From the side of the foundations, however, it is quite the opposite. According to her, betting on a more exclusive brand would make it easier to find the shade that matches your skin’s undertone and reduce the risk of reactions when you have sensitive skin. It’s the same thing when it comes to loose powder since in her opinion, Easy Bake Loose Baking & Setting Powder by Huda Beauty (brand sold by Sephora) is unbeatable for blurring dark circles without drying out the facial contour.

@makeupbymonicaa

When I was a beginner this was the hardest thing for me to understand, especially when there are so many brands out there 😭❤️ and there are so many brands that are NOT targeting brown skin. Hope this helps ❤️ # makeuptips # browngirlmakeup # beginnermakeup # makeupforbeginner # saveorsplurge # highendmakeup # drugstoremakeup # makeuptutorial # brownskinmakeup

♬ original sound – Monica

@makeupbymonicaa

When I was a beginner this was the hardest thing for me to understand, especially when there are so many brands out there 😭❤️ and there are so many brands that are NOT targeting brown skin. Hope this helps ❤️ # makeuptips # browngirlmakeup # beginnermakeup # makeupforbeginner # saveorsplurge # highendmakeup # drugstoremakeup # makeuptutorial # brownskinmakeup

♬ original sound – Monica

What defines whether a product is worth or not?

If this type of content can provide real help in choosing the beauty products we use every day, a question still arises: what defines whether a cosmetic is worth or not? The answer is vague, because in the end, it all depends on the family to which it belongs.

When it comes to serum, moisturizer or essence, the choice of the lucky winner it will depend on the rate of active ingredients it contains. Care oils, on the other hand, are more accessible, because they just need to be vegetable and pure to bring their benefits to the skin.

On the makeup side, the task is more complex because it all depends on its yield on the epidermis, its comfort, its pigmentation and its hold. Very personal criteria that depend on the needs and priorities of each of us …

@skincarewithshelfs

🤑 $ AVE or $ PLURGE on these #skincareproducts 🤑 #skincarewithshelbs #skintok #skincare #farmacy #drjart #firstaidbeauty

♬ original sound – skincarewithshelfs

@skincarewithshelfs

🤑 $ AVE or $ PLURGE on these #skincareproducts 🤑 #skincarewithshelbs #skintok #skincare #farmacy #drjart #firstaidbeauty

♬ original sound – skincarewithshelfs

Image credits for one: @Karly Jones

Source: Madmoizelle

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