The sneakers: an interesting history and the models that are currently successful

They are a timeless and essential ally to complete the outfitstheir simplicity makes them look good with dresses, pants or skirts and they are able to give a retro look to the look which is currently trending.

The shoes have a great link with fashion and sport, this iconic footwear has its origin partly in the United States, where an American scientist named Charles Goodyear invented vulcanized rubber in 1839. The material is made after a process of adding sulfur to hot rubber to create a moldable substance. Years laterthat innovative process would be applied to footwear, creating more durable soles. In the 19th century, the first models of shoes similar to those we use today came.It is true that before them there were rudimentary versions used for sports and everyday life, but the most similar to those we know today came with vulcanized rubber.

The history of sneakers continues in the 20th century with mass marketing. One of the first brands to stand out was Converse, which began selling the “All Star” model in the early 1920s and had the backing of famed basketball player Chuck Taylor, who continues to give his name to the industry’s most famous model. as a curiositythe American basketball team wore Converse during the 1936 Berlin Olympics. Another famous athlete of those Olympics was Jesse Owen, the American athlete of African American descent He won four gold medals and shattered Adolf Hitler’s theory of white supremacy promulgated by Nazi Germany. Owen competed with shoes designed by German brothers Adolf and Rudolf Dassler, who stopped collaborating in the 1940s and created Adidas and Puma, respectively.

In the 60s, the casual use of sneakers became normal, and in the 70s, the well-known brand Nike appeared., who ten years later would enter into his successful partnership with Michael Jordan and create the famous ‘Air Jordans’. The shoes have even become collectibles, some are so exclusive that only a few are sold with very high prices and closed sales. They’re a staple that inspires admiration and made history, so we’ve rounded up some of the season’s most sought-after sneakers.