When British Prime Minister Boris Johnson used his speech at a business conference during a weekend trip to Peppa Pig World in November, he was criticized as “confused” and “embarrassed”.
However, it appears that he, as a father of two young children, we must add, he simply does not enjoy attracting visitors, his owner, Merlin Entertainment, has reportedly encouraging post-pandemic recovery in global operations of 35.2 million visitors. in 2021. Increased by over 13 million over the previous year.
Its revenue also doubled last year to £ 1.26 billion ($ 1.65 billion) and significantly reduced losses, although previous earnings of £ 23.234 million in 2019 lagged far behind. Main revenue and operating rates were also much healthier than in 2020. Merlin is the second largest visitor attraction operator in the world and most of the 24 countries it operates in have now lifted Covid restrictions, which have closed the industry. one year ago. most recent. However, the company’s CEO, Nick Varney, told the Times that its sites in China are closed and that the company faces ongoing challenges and an uneven global recovery.
In addition to Pepa Pig, Merlin hosts attractions with Bear Grylls, Gangsta Granny and Mythica and owns brands such as Madame Tussauds, Sea Life and Legoland. Founded in 1999, it was bought in 2019 for $ 66 billion by Kirkby, who has worked with Blackstone and the Canadian Retirement Plan Investment Board.
Bear Grylls attraction, based in Merlin’s Birmingham, Midlands, UK, performed particularly well, Varn said, adding that the company was based on the international appeal of adventurers and was looking to develop a grid concept in other parts of the world.
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
