Fashion – art or commerce? Author of the Telegram channel “Evil Kitty Fashion Chronicles” about why brands need so much collaboration and why we fall in love with them

Bella Hadid’s latest appearance at the Coperni show wearing a liquid fabric dress – is that art? What about images with sprouting greens from the Loewe men’s collection? The art industry and fashion have gone hand in hand for decades. Designers either refer to iconic works of art (such as T-shirts and sweatshirts featuring the self-portrait of Rembrandt at the JW Anderson show) or create individual masterpieces that language dares not call clothing (we imply at the latest). Schiaparelli collections).

What about countless collaborations, hype bag models, and constant mailings to influencers? This looks more like an ad. So what is fashion? The author of the Telegram channel “Evil Kitty Fashion Chronicles” discusses this issue. Let’s make a promise to him.

Kiska wants to answer this question with the words fashion is art. But for now I want to talk about something else. In an age of super-rapid development of marketers, PR services, and social media, it’s becoming increasingly difficult for us to stop our eyes, linger for a moment, and sometimes even scrutinize a collection of that many. It looks 50. You need instant reaction, fast endorphins, and most importantly, you need to be on the agenda every second.

It is these demands that the modern fashion industry serves. Twelve collections a year have long been the norm for leading brands. Do not even ask how all this can be produced, presented and sold, Kitty herself does not understand. But this is a well-oiled mechanism that brings trillions and thrives.

For example, have you seen such a conveyor in art? Even the industrious Warhol could not compete. Therefore, fashion is pure business, with pleasant exceptions.

Now let’s look at the facts. Were you shocked to see Kaia Gerber’s Prada fashion show selling for $1,000? For an alcoholic white T-shirt with the coveted triangle on the chest! Although it can be assumed that Madame Prada sewed the logo herself, this is not certain.

And a few thousand dollars new Bottega straw bags from Mathieu Blazy, do you like it? The list is endless, the business spirit is unbeatable. And most importantly, they are all sold out!

That’s why brands have a desire to let us know every week – they have collaborations for that. Two brands come together and change their audience. And everyone is happy.

When Louis Vuitton, led by Kim Jones, debuted a collection with the Supreme skate brand, everyone knew it could and should go on. But after that, there is less collaboration that deserves our attention.

The same Supreme is fed up with them, having released about 10 duets in the last year alone, the last of which remained completely incomprehensible in honor of the 50th anniversary of Yohji Yamamoto’s career. What was it from Yohji? Grandchildren will need to figure this out. By the way, the drop has already been disassembled.

Kiska will not give you another proof of trade in the alliance of the giants Balenciaga x Adidas, Adidas x Gucci, you yourself know everything.

The Gazelle sneakers that we all wore at school, now with the Gucci badge, have practically not changed outwardly, but on dealer sites they are 10 times more expensive, up to one and a half thousand euros – they are very desirable. The line behind them is Queen II. It was almost the same as when he left Elizabeth, a bright memory for him.

This may be the last, but let me remind you of the Schiaparelli shows inspired by the heavens and the Gardens of Eden that surprises every time, dreams of beauty and makes you think.

The same Bottega midi skirts, made of tasseled leather, literally mesmerize with their rustling as they walk. And how much talent does it take to reinvent the plain alcohol tee with the Prada logo on it?

It’s all about art that inspires and delights. And the pleasure, as you know, is priceless!