‘The moment is now!’, Liu Jo’s new autumn/winter campaign that stands for contemporary femininity

Now that it’s only just begun a new station and that we are about to start with the month of October, it’s time to get in mood autumn-. It’s time to do that wardrobe change and put an end to those summer clothes, to make way for those pieces we’ll be seeing all over the world autumn/winter season 2022. But don’t worry, because the new seasons are going to be anything but boring. The the new season is painted in vibrant colorsof shiny materials and vibrant print that they can nice note for the colder months of the year. The proof of it? The Liu Jo’s new collection for this Fall/Winter 2022.

And not just because of the garments that are part of the new proposal from the italian brandalso for his advertising campaigntelephone call The time is now! In it, by strikingly glamorous attitude, that desire is expressed to live your existence in the most authentic way. the manifesto Let’s live! of the brand’s advertising campaign from last season evolves into an invitation to each becomes the protagonist and architect of their own lives and of the present moment. An invitation to act, not just to seize the moment, but to create it: because the time is now. So, and as we expected in the headline, these images become a perfect contemporary representation of femininity.

In this way it is possible to campaign images of the new Liu Jo collection for this fall/winter 2022, well the city is the perfect background of this sophisticated story focused on the product, in which: today’s woman, strong and dynamic, proud and determinedinteraction with the city and he not only feels an integral part of itbut is his truth main role. Like it’s one of the most iconic TV series and fashion of all time -in which they were inspired to create the campaign-, the energy and vibrancy of choreographed gestures are displayed in images that emphasize dynamism as a symbol of vitality, making the campaign a vital representation of the design and the wavy lines of the new collection.

The photos work in an unprecedented direction thanks to an approach in which, as we see in the main image of this article, the essential treatments, neutral funds and alternative movements improve the attitude glamour and amplify its most authentic and dynamic dimension advertising campaign. The result is: images that are never staticvibrant ink portraits of creativity, gestures and style in which: a large space of expression is left to the productand which perfectly translate the essence of a conscious and determined womanin constant motion, capable of appreciate themselves and take their own place in the world.

In this new proposal from the Italian firm also the narrative aesthetic has been revamped of the more urban, versatile and functional garment from our closet: the cowboy. And not just in the form of pants, because the denim feminine and masculine they can be found in a multitude of pieces to provide the images with a magnetic expressive charge. The spontaneity with which the silhouettes interact with themselves and with the space speaks of a freedom and an awareness of one’s own being that is enhanced by a garment suitable for dress all complexion like a second skin. A visual chorus of images that celebrate the uniqueness of a multifaceted stylistic universe like that of Liu Jowhich, like every season, followsencouraging every woman to explore and appreciate her uniqueness.

If you want read more about the campaign or on the Liu Jo’s new collection for this fall/winter 2022visit their website www.liujo.com/en/