Ukraine Launches $ 20 Million Content Fund To Help War-Torn Nation’s Shows Get To The Screen; Look for investments from global Behemoths

Ukrainian media companies have launched a $ 20 million fund to help support the country’s ailing television industry and seek investment from major global networks and broadcasters.

Katerina Vishnevska, CEO of the industry overseeing the FILM.UA co-production, told Deadline that she has informed key content associations about the plans, including NATPE, Mip TV and European Broadcasting Union, and now plans to fund it. . .

The plan calls for global giants like BBC, Netflix and Disney to invest in the fund, for which Vishnevska has set a target of $ 20 million to be used to pre-purchase or co-produce Ukrainian content. Keep these programs going and get the green light and beyond before they are sold all over the world, with the best shows from Ukrainian TV.

Genres of reality, animation and script are objective and Ukrainian production companies will have to turn to a hitherto unknown fund for an investment.

Vishnevska said the fund could provide “a lifeline” to the 10 million Ukrainian refugees struggling to find work.

“We want to unite the industry around the world,” he added. “We are not asking for charity, but it is a win-win situation for everyone, because the world can help itself with our help. By asking people to pay in advance, we take responsibility for delivering quality content. “

A similar US aid program has been running in the country since the annexation of Crimea to Russia in 2014.

The fund will be registered as a charity outside of Ukraine and will be independently managed, supervised and beneficiaries will be decided.

“It will create an ecosystem and deeper integration between Ukraine, Europe and the rest of the world,” added Vishnevska, highlighting several success stories on Ukrainian television, including that of President Volodymyr Zelensky. servant of the village, Which has been sold around the world since the beginning of the war, Walter Present Დახუხობანა Y sniffer, That Netflix has taken over.

Live war reports could also give the green light, Vishnevska added, citing Sky / HBO. Chernobyl Like “a perfect example of Soviet history being sold by someone else in another language that works.”

Vishnevska acknowledged the $ 20 million target was “ambitious” and said global players would need time to come up with their approach.

His team is struggling to work normally, and FILM.UA’s Ukrainian studio has recently become a bomb shelter, helping hundreds of people escape Russian bombing.

“We are on day 48 of the war and we get up every day and we don’t know if we will have the Internet, so we have productivity difficulties,” he said. “We are in survival mode, in constant shock.”

To illustrate his point, Vishnevska, who has split his time between London and Ukraine for the past decade, was speaking to Deadline from Warsaw as he prepared to cross the Lviv border to take his mother back to England.

Dias was unable to have a relationship with a mother who lost 12 pounds after the war began and feared for her life.

“And I’m one of the lucky ones,” he added. “I know very well how privileged it is to take my mother somewhere and that our little family story can have a happy ending.”

Ukrainian media companies merged after the invasion of Russia and broadcast a joint press release 24/7 to keep the nation informed.

“We have excellent production and storytelling quality and we just have to walk through the gates,” concluded Vishnevska. “Ukraine has such a strong industry that I know it will survive.”