Model in Pronovias dress

Brides are increasingly giving up on traditional white wedding dresses. This was reported by the New York Times based on available research data. Indeed, a survey of 1,000 people planning to get married in the next two years, published in Brides magazine in November, showed that 28% of respondents wanted to give up a white dress and a classic suit in favor of an atypical alternative.

Another study published by Etsy in December, which looked at the site’s data for the same period September-November 2021 and 2020, found that searches for flashy bridal products like dresses, suits, veils and jewelry were up 223% year-on-year. year.

says fashion designer and wedding planner Anastasia Stevenson.

Lynsey Kent, a wedding planner, also believes that the idea of ​​a white wedding dress symbolizing purity is outdated because many couples today simply live together before deciding to get married.

According to Heather McReynolds, vice president of David’s Bridal, many brides are still hesitant to choose shades that are too bright – one in four customers in their boutiques opt for powdery, champagne or pale pink dresses. At the same time, in the past year and a half, the company has expanded its product line, which now includes black, red and blue wedding dresses – they make up about 10% of the collection.

McReynolds said.

Amber Lee at her wedding

McReynolds’ words were confirmed by one of the brides who commented for the post. Amber Lee, 41, chose a black dress for her second wedding. It was the first time she’d been married in an ivory dress, but Amber had never liked the way she looked in light clothes. The woman’s choice first shocked her mother and mother-in-law, but later they changed their minds.

Lee noted.

Andrew Kwon, a New York-based fashion designer who creates yellow and green dresses for bridal collections, says the advantage of a colorful dress is that it can be easily worn after the wedding.

said Kwon.

Dress from the Andrew Kwon collection

In addition, bright dresses are often chosen by brides who want to create a unique look that will reflect their personality as much as possible – in this case, a white dress looks too banal for them.

Justina McCaffrey, the founder of the Ottawa-based wedding dress brand, states that in this case, brides should be careful not to overdo it with other colors at their wedding.

he concluded.

Should the bride wear a white dress at the wedding?