A daring response to the glamor of the 2000s: grunge style is one of the main trends of the coming season.

Gone are the fashion weeks in New York, London and Milan, and the shows in Paris are only a few days away. So now we can talk about the trends of the next season. This time, designers are betting on sheer looks, denim, zero aesthetics (yes, the Paris Hilton era is still with us), animal print and grunge style. Today we will talk about the latter in a little more detail.

Grunge is the opposite of glamorous noughties. Grunge is anti-fashion, not accepting trends and expensive new clothes. Grunge is a protest against the norm. The main supporters of the rebel movement that emerged in the 90s were Kurt Cobain, Courtney Love, Kate Moss, Johnny Depp, Winona Ryder and even Gwyneth Paltrow.

Their wardrobes were packed with loose-fitting jeans, stretchy sweaters, and worn-out shoes. They clearly didn’t follow trends, didn’t try to set them, and yet they became style icons that millions wanted to emulate. And just like that, as Carrie Bradshaw said, willful indifference became the main trend of the 90s. And almost everyone tried to comply with it.

Take, for example, the scandalous collection of Marc Jacobs for the American brand Perry Ellis. Rebel by nature, Jacobs dressed the models in plaid flannel shirts, see-through dresses, rough boots, slit tops and leather vests, and played L7’s Pretend We’re Dead as background music.

“Grunge is terrible,” said fashion critic Suzy Menkes after this show. By the way, the collection was liked not only by fashion critics, but also by representatives of grunge. If the former described it simply as tasteless, the latter accused the designer of commercializing their philosophy. Courtney Love, for example, burned things donated by Marc Jacobs in protest.

Designers are turning to the grunge aesthetic even now. Some refer to Kurt Cobain’s style, the latter brutally punch holes in sweaters, others resort to the “forbidden” technique codenamed “ripped jeans”. The spring-summer 2023 season will not be an exception.

Iconic elements of the rebel movement have appeared in the MM6 collections of Maison Margiela, Blumarine, Edward Crutchley, Coach, Vitelli, Matty Bovan, Versace and Sportmax. We carefully evaluate them and prepare to follow the trend.