When a beauty journalist (me) goes to Uncle Sam’s country, she can’t help to pack some beauty products found by chance during your wanderings (which often led to Sephora, Target, Ulta or CVS). If obviously it is not possible to test everything (unfortunately) I still managed to draw up a small list beautiful discoveries I was able to make during my trip. Did any product disappoint me? Yes too. Scroll, I’ll tell you everything!
Tower 28 Beauty: the aesthetic and soft brand
If the Tower 28 brand is a lot aesthetic, is not just based on well thought out clear packaging. The Californian label, created by Amy, an American suffering from eczema, was also developed for pamper the most sensitive and reactive skinproposing formulas rich in soothing and nourishing ingredients. Obviously the products are vegan, cruelty free and non-toxic.
For my part, I had the opportunity to test the SuperDew Illuminating Balm, which gives skin radiance without a glitter effect (a great success) but may not be suitable for oilier skin. I was also able to test the BeachPlease creamy blush, which was a nice surprise as it is pigmented, pleasant to apply and its hold is unstoppable. Not bad Tower 28!
Glow Recipe: Glow Glow and Glow
If you haven’t already spotted this brand on social networks, know that you won’t be able to miss it in this article. And for good reason, Glow Recipe was my find of the year. Clean, vegan, cruelty-freethis brand hasstrives to create delicate but effective products formulated by blending the best of biotechnology and nature. Having naturally dry skin, it is sometimes difficult for me to get the glow I want. Suffice it to say that I clearly saw the difference when I got my hands on the Plum Plump Hyaluronic Serum (a bestseller in the US) and the moisturizer from the same line. Specifically, my skin has never been so well hydrated, plumped and radiant all day long. 10/10!
Inn Beauty Project: my beauty surprise
Casually visiting Crédo Beauty, a very sophisticated boutique in West Hollywood, I got my hands on some products of the Inn Beauty Project brand. With clean formulas free of over 1400 controversial ingredients and relatively low prices (for such a brand), Inn Beauty Project accumulates the positive points. First, you need to know that the claw is engaged. And not for fake! Donate a percentage of each product purchase to fund the collection of 17,100 pounds (approximately 7,756 kg) of low-value plastic waste from oceans and landfills each year.
But what do the products do to the skin? Well, I was pleasantly surprised once again. I tried 10 + 10 extra moisturizer (a hydration killer with 10% vitamin C and 10% peptides (enough to pamper the hydrolipid barrier) and frosted # 5 which is a lip oil. The latter was a real favorite moisturizes, leaves a super bright gloss effect on visibly fuller lips. Plus, she’s vegan … what do people want?
One size fits all: disappointment
At Sephora, the One / Size brand has a place of choice. Created by Patrick Starr, beauty YouTuber with 4.31 million subscribers, is mainly based on the popularity of its founder. And what does it give if not? Well, being curious, I bought myself a waterproof brown eyeliner (oily eyelid team) and the Ultimate Lifting & Longening mascara.
We might as well tell you right away: I had no expectations for this brand because I hadn’t heard of it particularly in France. What did I think about it? To simplify: I had never tried such a dry lining in my life ! Sure, the latter lasts a long time, but when applying it, having to pass and iron the brush to get a satisfying result can be quite annoying. Basically: It makes you want to go back to a safe bet right away: the KVD Beauty Tattoo Pencil. Same remark for the mascara, which, while it does its job, isn’t really breathtaking for its price ($ 25)… Too bad!
An image credit: @Anna Shvets
Source: Madmoizelle
Ashley Root is an author and celebrity journalist who writes for The Fashion Vibes. With a keen eye for all things celebrity, Ashley is always up-to-date on the latest gossip and trends in the world of entertainment.
