10 lifehacks from makeup artists to make your makeup look perfect in the frame

A typical problem is when you put on a nice make-up, turn on the camera and everything is not like in the mirror. What to do and how to put on makeup to look perfect in the frame? Professional makeup artists talk.

Anna Kartashova, creator and creative director of Annbeauty

good preparation

As in life, before shooting you need to prepare the skin for applying cosmetics, that is, moisturize it well so that the camera does not emphasize peeling. Or use a special primer to remove excess shine and enlarged pores, characteristic of oily skin.

Photoshop skin

An even and smooth skin on the camera lens is very important. It’s pretty easy to get the Photoshop effect in real life if you combine powder with a polish brush like Annbeauty S23. This brush has a special smooth pile mount that provides the desired effect. Apply the velvety powder in circular motions for a matte and even complexion. And make sure that the well-developed one is the T-zone.

Without styling – nowhere

Any camera “eats” volumes and flattens the face, so do not forget about contouring. It is best to use a bronzer so that the face does not look like a “mask” and looks natural. To add volume, mentally draw the letter “Z” and start applying the product starting from the forehead line to the cheekbones and then to the jawline, shading the neck down. This technique will visually make the face more refined.

glowing skin

A glowing skin from the inside always looks advantageous in the photo, but there are nuances: apply the highlighter on the side of the face you will show. Never apply the glare to the tip (this will visually lengthen it), to the inner corner of the eye, and also to the lower eyelid in the Euphoria style, dotted on the back of the nose, without stretching it. Do not forget about the “tick” of the upper lip – this will add volume. If you want to show the profile of the face, apply highlighter to the most prominent points of the lines starting from the cheekbone to the neckline.

Zakhar Grinov, famous make-up artist

bright eyes

In almost all portraits, the eyes are the center of attention, so they need to be emphasized – they should be made brighter and more saturated. Even if you do the daily make-up in gray or brown, it will look better in black in the photo. Do not forget about Interlash – it will give visual density. Apply shadows tightly, using three shades at once: medium on the entire eyelid and in the lower part of the superciliary arch, a light shade in the inner corner of the eye and dark only in the crease between the eyelid and superciliary bone for depth. sensual look in the photo. Apply with a brush, not an applicator, and always use a primer under the shadows so that the color shines in all its glory and the shadows do not scatter.

blush

If a black and white photo shoot is planned, blush will give clarity and freshness to the face. And if the photos are in color, a healthy blush will make the face look younger. To properly apply blush, you need to touch the product with a brush, smile and gently decorate the elastic part of the apples towards the ears.

lip makeup

For the shoot, choose lipstick two or three shades darker than the natural color of the lips, but not skin tone. The camera will steal about 30 percent of the color and the lips will look pale. For the same reason, you should not choose matte lipsticks.

Anton Zimin, national make-up artist M·A·C in Russia and CIS

perfect tone

Don’t forget a good primer. For example, Studio Fix Mattifine Primer mattifies the skin, visually evens it, and makes the foundation apply more easily and evenly. And it is better to distribute the tone with a sponge or a dense brush.

clear app

All textures – powder, cream and liquid – should be applied clearly and mixed well. Then in the photo there will be no “gaps” in the eyebrows and you will not have smoky spots. Small details can be corrected in the editors but if everything is done perfectly at once, the result will be perfect without action.

finishing touch

If you accidentally applied too much foundation or powder, sprinkle a small amount of makeup fixer on your face and the tone will be perfect.