The newly reunited Warner Bros. Discovery will host its first Upfront event on Wednesday, May 18 at the Hulu Theater in Madison Square Garden, featuring a combined portfolio of content, brands, franchises and talent, John Steinlauf, Warner Bros. chief sales officer, he said Monday. advertising.
The event is expected to be packed with clients, agency partners, investors, analysts and press following the finalization of a mega-deal last week that combined Discovery’s sprawling international nonprofit sports and entertainment business with WarnerMedia Entertainment. ., owned by AT&T. Sports and news. Previous performances are back in full swing this year, following mostly virtual events containing Covid over the past two years.
ViacomCBS confirms the return of Carnegie Hall in person in May
According to today’s announcement, Warner Bros. Discovery’s best advertising solutions “include the strengths that both previous organizations have brought to their customers, including an expanded advertising ladder, linear data and software, funded synergies and lighting services. best-in-class transmission. ” that extend to both the cable and the Internet. wireless homes.
Warner Bros. Discovery brands include Discovery Channel, Discovery +, CNN, CNN +, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel , MotorTrend, Animal Planeta, Science Channel, Warner Bros. Pictures, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies and more.
The $ 43 billion deal announced last May ended on Friday after a week of executive news and cleanup related to the final merger. Shares of the United Company began trading on the Nasdaq under the symbol WBD this morning.
You’ll finally see the preview action this spring. Walt Disney plans to host an event on May 17 in Basketball City, the facility at Pier 36 along the East River, and a transfer from the company’s long-time base to Lincoln Center. The CBS event, which is now under the umbrella of Paramount Global, will return on May 18 to its former Carnegie Hall in New York. Fox and NBCUniversal have planned many previous events. The CW Network closes, as usual, the traditional previous week, coming face to face on Thursday 19th May, again at the downtown theater, in the heart of the city.
Disney will host New York City in May in basketball and will host sporting, technology and content events in March and April.
The last year for the annual extravaganza, which takes place over several weeks in May, was 2019.
Source: Deadline
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