“Yellowstone” Producer 101 Studios and TV Personality Jill Martin Throw the Hat on the Shopping Tour with ShopTheScenes.com

“Yellowstone” Producer 101 Studios and TV Personality Jill Martin Throw the Hat on the Shopping Tour with ShopTheScenes.com

yellow stone Producer 101 Studios and TV personality Jill Martin have teamed up to create ShopTheScenes.com, a platform that allows viewers to purchase clothing and other products seen on popular shows.

together yellow stonefrom netflix Emilia in Paris The new initiative will feature other new and classic titles at launch. It is estimated that around 25 shows that will participate in ShopTheScenes in 2023 will soon be announced, the venture partners said.

Sometimes called “t-commerce,” the incorporation of shopping as part of the visual experience has been the bronze ring that entertainment companies and consumer brands have achieved in recent decades. More recently, it has become more sophisticated as technology advances, with Amazon, NBCUniversal, Disney, and Discovery among the companies announcing forays into space. Program providers are particularly eager to identify additional revenue streams at a time when the conventional entertainment economy is experiencing a significant disruption.

Through ShopTheScenes, viewers will have access to “authentic items they’ve always wanted but didn’t know how to find,” according to the launch announcement. Merchandise will range from clothing to furniture to home goods and there will be a mix of limited edition and unique items. Shop The Scenes works with top showrunners ahead of the upcoming seasons to incorporate written elements into that season’s scripts so that merchandise is available for purchase when the show premieres. ShopTheScenes says “hundreds” of small businesses that have contributed to the shows will also be featured.

yellow stoneSeason 4 Marathon will kick off its new run on Paramount Network on November 12th. The next day, the show’s fifth season premiere will also feature a merchandising component. The popup is enabled This day, in which Martin collaborates with the lifestyle, will be available later in the holiday season. Produced by Paramount Media Networks and MTV Entertainment Studios yellow stone in association with 101 Studios.

“Our goal is to bring viewers to their favorite shows, movies and events and allow them to immerse themselves in their favorite scenes with its amazing technology.” Martino said. “This innovation represents the next wave of content engagement and interaction, bringing the virtual world into the reality of consumers through an end-to-end sales experience. How many times have fans watched a show or movie and thought, “I love that dress … or where can I buy that table?”

David Glaser, CEO of 101 Studios, said that Martin “embraced the experience of being on the show”. The new adventure, he added, represents “a unique opportunity to expand the fan experience by allowing viewers to purchase merchandise from some incredible shows. This is the first shopping experience of its kind and we are thrilled to bring it to show fans. . “

Source: Deadline

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