A new trend is to dress using the three-word method: who came up with a way to improve your style in 15 minutes and how will you put the system into practice?

Finding your style can really take a lifetime, and actually worshiping an endless flurry of trends only delays the process. Considering buying a second closet – clothes and shoes no longer fit in reasonable sizes and choosing an everyday look for tomorrow becomes impossible. It is also worth mentioning here the problem of fast fashion, which is particularly prone to generators (another call sign Gen Z).

According to Vogue Business, around 40% of zoomers visit fast fashion websites and apps at least once. All three Jenzers are addicted to cheap shopping. Not just for occasions like this, stylist Allison Bornstein came up with a three-word method to describe her style that went viral on TikTok in the blink of an eye and had over 500,000 views.

what is the feature

The bottom line is simple: each person’s style can be described by three adjectives that fully describe him or serve as a lifesaver in striving for a fashionable ideal. The method not only helps one’s search for their individuality, but also helps with the impulse to make an impulsive purchase: if one or another thing does not fit one of the three words, it cannot be integrated into one’s wardrobe – that is, a purchase. The second wardrobe not from Ikea will not be necessary.

In addition, the technique can help to make a capsule from what is already in the arsenal – this way you can quickly make clothes and not spend an hour or two choosing an image. Also, the stylist focuses on the final task. Allison’s main message is to take what’s on and just wear clothes, no matter the price tags, alluding to luxury brands.

Words can both convey the gist of things and be a form of inspiration: for example, Carrie Bradshaw’s style of actress Sarah Jessica Parker from Sex and the City, Allison describes it as bold, complex and incongruous, Kaya Gerber – individual , classic , sporty and Zoe Kravitz sexy, edgy and relaxed.

How does the technique relieve headaches in practice?

The system actually helped the stylist start a new business: As of March 2020, Allison has managed to work with 700 clients. He identified three valuable words in just 15 minutes on a FaceTime video call and charged $65 for each session. “I think the method resonates because many women generally admit that they don’t have a style of their own. After our searches, they examine the locker and it turns out they really have it,” Bornstein said in an interview with Harper’s Bazaar.

One of the stylist’s clients, boutique design agency Mujo Josie Graham, admitted that after the sessions her relationship with clothes changed completely and irrevocably: “It’s so easy for me now. Choosing an image is no longer a chore or something I have to think about. It’s very positive and reassuring.”

How to find three valuable words for yourself

Continuing to practice, it is better for a professional to still calculate three words – for this you can turn to any stylist with more soul. Of course, you can try to do independent work, but it is important to understand that the result may not meet expectations. So how do I find three words to describe your style and create a cheat sheet for all occasions?

1. Carry out a full inspection of the cabinet;
2. Choose your favorite positions from things and try to describe each of them with adjectives;
3. Add adjectives for a few common denominators;
4. Answer the question of what clothes make you feel comfortable, and if necessary add a few more positions to the selected clothes;
5. Think about what style you want to strive for as a person, and if all of that defines your outfits;
6. If your answer to the last question is “no”, add new and most importantly versatile products to the shopping list that can be combined with other clothes in the wardrobe;
7. Draw conclusions from the six points above and describe your style with three final adjectives that are both practical and inspiring.