Peacock sets major league baseball games on Sunday, starting in May – Update

Updated with official announcement and details: In the latest major league baseball broadcast, NBCUniversal’s Peacock will play 18 games on Sunday in May.

The deal will be followed by a two-day announcement from Apple on Friday night. Both deals were agreed last month, but NBCU officially confirmed to Peacock News on Wednesday. In the first game, the Chicago White Sox will visit the Boston Red Sox on May 18 for a game at Fanway Park. This game will start at 11:30 am ET. Peacock’s first six games will begin at 11:30 am and the last ten at noon ET.

Previously, March 11: Major League Baseball is about to flood more broadcasts after resolving a labor dispute with players to save the 2022 season and strike a jaw-dropping deal on streaming games on Apple TV +.

The league and NBCUniversal are close to finalizing a deal that will see 18 games played at Peacock, according to a source familiar with the discussions. An official announcement could be released early next week.

The Wall Street newspaper On the pact reported today, then a New York Post Report last month. the WSJ Estimate $ 30 million.

Representatives from NBC Sports and MLB declined Deadline’s request for comment.

While the price isn’t cosmic, the deal is the latest sign that the sport is continuing to seriously migrate from linear television to broadcast. MLB and Apple just announced a Friday game package on Apple TV +. Amazon also delivered 21 sets to the New York Bank in the New York market last season in a deal with YES Network. Sinclair Broadcast Group, which is also a partner of YES, owns Ballys regional sports networks and is moving its offerings, including MLB, to direct-to-customer broadcast services.

In the case of Peacock exclusive Sunday games, they must start at 11:30 am ET, allowing them to bypass the normal 1:00 pm games, with existing rights agreements.

ESPN is constantly adding more live games to ESPN + and popularizing them across all platforms via Hulu, also owned by Disney. HBO Max plans to stream National Hockey League matches live. Amazon Prime Video will launch the exclusive streaming of NFL Thursday Night Football starting in September.

For many stakeholders, including Fox, NBCU, Disney and Paramount, the linear component of sport remains very important as a driving force for cash flow and an advertising platform. These companies’ recent $ 100 billion rights deal with the NFL will introduce some streaming elements, but will also provide a traditional TV cart by 2032.