Ideal location for social media content: 7 of the most photogenic showrooms of Russian brands

The fact that we live in the age of social networks affects almost everything. Every day we look for content, add beautiful places to “Favorites” for the future, and a trip to a restaurant is considered successful only if the pictures of the food turn out to be “juicy”. Everyone, without exception, is trying to fit into such a digital lifestyle. Every brand, young and old, is trying to capture us with a beautiful picture that you just want a “like”.

If you follow fashion news, you’ve probably heard of Jacquemus’ photogenic pop-up shop inspired by the designer’s own bathroom at Selfridge store in London. And you know exactly why all Balenciaga fans dream of walking into the brand’s flagship store and snapping a few photos with the mark. Yes, all because of the incredible location.

Meanwhile, Russian brands are not far behind. This year, several showrooms opened at the same time, where you really want to go to implement the content plan. As the main hunters of a beautiful photo, we know exactly where to take the best mirror selfies and photos against a concrete wall. Today we will tell you about the most fashionable places.

Haliki

A few weeks ago, a showroom of the bold Russian brand Haliky was opened in the courtyards of Tverskaya Street. In front of the entrance there is a cozy “spot” with tables where you can have a coffee or just take a break. But indoors will take a few stylish photos. Pay attention to a textured mirror or gray locker rooms.

monochromatic

Now the Monochrome brand has two stores in Moscow and St. Petersburg and each one deserves to be included in this selection. But we decided to stop in space on Stoleshnikov Lane. The “candy” interior for Monochrome was created by the Room Design Bureau team. And I must say, this is the perfect place for photos. Dressing rooms with beige curtains and powder pink walls and -1. Watch out for the stairs to the floor.

fashion rebels

This spring, a unique Fashion Rebels space has opened in Petrovka, where you can not only buy clothes, but also drink coffee and make stylish content for a banned social network. By the way, the showroom’s color scheme was not chosen by chance – a slightly neutral shade of paint is perfect for anyone who loves selfies. The space designer retained the vaulted ceilings and open engineering systems. The most distinctive feature of the establishment was the lighting and furniture made of paper, metal and felt.

Petrovka 15

Next door to Fashion Rebels is another photogenic spot. About the Petrovka’15 concept store. The architects of JL Studio (design studio of Zhenya Lykasova) have implemented an absolutely “natural” minimalist interior, which harmoniously fits into the historical architecture of one of the oldest streets in Moscow. Every detail of the place translates man’s belonging and indestructible connection with nature. At the very center of the concept store is a wooden podium and behind it a floor mirror where the architects created a real forest with trees, moss and even stones.

Garage forecast 2016

Russian brand Garaj est. 2016 occupied an entire historical mansion near the Patriarch’s Ponds. Inside there are concrete walls, huge mirrors, futuristic furniture and even panoramic windows. But our favorite place is the gray staircase to the second floor.

choux

If you love the combination of rich green and delicate pink, head to the Choux concept store right away. In the first hall you will find shiny things and a round railing with a full-length mirror. But the most popular photo location is a hallway with bright green brick walls. And of course, let’s not forget a small cafe-lounge with pink walls and a painted ceiling.

IRNBY

You should go to the IRNBY showroom on Chistoprudny Boulevard not only for the famous cycling shorts with transparent inserts, but also for the photos that will grace your social media account. Interior designers focused on gray concrete walls and minimalism. The showroom floor is pink, so if you’re planning a photo shoot with a new pair of sneakers, this is the perfect place. But the main “trick” of IRNBY is unusual chairs made of plasticine and a rainbow-colored crate.