On art, a documentary deciphered the role that coca plays in the pollution of the oceans

It would really be necessary to live in the depths of a cave to ignore the climatic emergency that is currently affecting us. If the sources of pollution that aggravate the accelerated eco -food that we are experiencing are numerous, some seem more easily superfluous than others. This is the case of drinks, these bombs of sugar and empty calories, sold in aluminum or plastic cans. Among the most popular, obviously it matters Coca-Cola, who however shows his concerns more and more.

Gold, A documentary of art deciphery the gap between the beautiful promises of the American giant founded in 1886 and the violent reality. Broadcast on the channel on 26 July 2022 at 22:30 and already available in replica on Art.TV (until 23 October 2022), Coca-Cola, first pollution He says a lot about the ocean pollution, its consequences and greenwashing.

470 billion bottles produced per year, of which 25% from Coca-Cola

Directed by the documentary director Laura Mulholland, this documentary places many dizzying events : The drinks industry produces 470 billion disposable bottles every year, 25% of which comes from Coca-Cola, which makes it the largest world manufacturer of non-alcoholic beverages.

Instead In the 1950s the company marketed its drinks in glass bottles to make who was washing before filling them to put them back on the market, The democratization of disposable plastic has changed everything since the 70s. But to satisfy the growing demand for more ecological practices, In 2018 Coca-Cola launched a campaign called ” A world without waste “. The company undertakes to make its packaging 100% recyclable by 2030, using 50% of recycled material for its production and collecting the equivalent of the bottles and cans it sells for recycling.

Have the ecological promises of Coca-Cola realized? In what conditions?

But the documentary Coca-Cola, first pollution Deciphra how these beautiful promises are mainly Greenwashing for the moment. In addition to the Bibite company, we also learn a lot about the limits of recycling in general: only 9% of the plastic produced so far, mostly by fossil fuels, has been reworked, for example. But at what price and what conditions? From Uganda, to the Philippines passing through the Samoa islands, the director Laura Mulholland and her team reveal the behind the scenes of the company that has as a slogan the cynicism to be claimed: ” Open a Coca-Cola, open happiness. “

Photographic credit on the front page: Screenshot of the documentary Coca-Cola, Leader Pollutrice, by Laura Mulholland, on Arte.TV.