Well, now bloggers will definitely stop being sent to work in the factory, because the Association of Bloggers and Agencies (ABA) aims to persuade the government to recognize the “blogger” as a profession and blogging as an industry. This became known today at a press conference on the occasion of the official presentation of the ABA.
The founders of the association, Tatyana Ivanova and Maxim Perlin, talked about the creation and plans for the future. These include conducting an effective dialogue with the government, developing financial and non-financial measures to develop and support the space, and even creating “white” and “black” lists of bloggers and the influencer marketing market. players. Thus, “I am not in the mood today, I will post your ad integration later”, advertisers will no longer hear from bloggers and influencers will be protected from unscrupulous companies by the Blogger and Agencies Association. . The future development of the blogosphere is clear, given that the ABA includes 36 leading agencies, including Wildjam, Didenok, Bubel, Invite, Hello Blogger and others.
“The creation of the association is strictly a situational story. We met for several anti-crisis meetings to figure out what to do next, so the formation of the ABA was a logical step. Within 2 months of our first meeting, we not only gathered a pretty impressive list of agencies, but also started our active work. Working groups moving in different directions were formed. And probably, two years ago the creation of such an association would have been impossible, but now it really is time and the need to consolidate the market. The main task of ABA is to create comfortable conditions for interaction between government, business and content creators.”
The press conference was also attended by bloggers Stas Kruglitsky, Alexey Stolyarov and the head of the Wildjam agency Yaroslav Andreev, and the discussion was moderated by Tutta Larsen, who admitted to having learned to blog for eight years.
“People, a large part of our country’s population, have a prejudice that bloggers are parasites. Not at all. As I said, for me this is a full time job where I involve a lot of people and pay them official salaries. We pay a lot of taxes and work cleanly, so I believe we are a full-fledged communication channel like radio or television. I am very pleased with the existence of an association like ABA that will enable our blogging industry to be better, more honest and successful.”
Source: People Talk
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
