Treasure hunt or where to find your favorite foreign brands now: we tell and show in a special project with Familia

For many people, shopping is a form of therapy. A bad mood or any problem can be easily lightened up with a new dress or trendy skirt. As representatives of the glossy media, we are familiar with this firsthand. Almost every trip we take to the store ends in the style of Carrie Bradshaw from Sex and the City. Except for one. If the hero of his favorite TV show could see the shoe of his dreams and buy it right away, we would approach shopping more responsibly and generally follow the American tradition of Treasure Hunts. Don’t you know what it is? Now we will tell you the main lifehacks of the most ambitious shopaholics and open the world of affordable stores for you. All in all, it’s a place where you can find loads of cool items you hadn’t even thought of and definitely find your dream thing.

The Russian network of familia stores belongs to such a place of power for all fashion addicts, where you can organize a real “treasure hunt” and not spend a fortune (which is also very important). Do you miss the brands you love? Or have you not updated your wardrobe for a long time? We have only one answer to all questions – go to one of the Familia stores. To make it easier for you to navigate through the incredible number of things on offer, we’ve collected some important lifehacks and tips in our material.

How to navigate when there are dozens of rails full of clothes around you?

Let’s be honest, when you go to the Familia store, your eyes fill with tears. But this is only at first glance. The great hall is logically divided into sections: women, men, children. The stores also have shoes, toys, accessories, and even home and decor items. All items are sorted by category and size. Therefore, if you go shopping for a t-shirt, shirt or dress, you can easily find the right rail. By the way, we do not recommend that you just look at your own body. Note that almost every item of clothing can be customized. For example, a men’s shirt can be easily worn with straight jeans and a white T-shirt, but an oversized dress can be complemented by a belt.

How to leave a “shopping hunt” with a treasure?

Here it is very important to remember a simple rule: In non-price stores, many things are in one copy. By the way, Familia represents only some brands in Russia. And a team of buyers buys things from exhibitions or showrooms where samples are presented for new collections or even created in a test format and may never go into circulation. On the one hand, this makes the item more attractive (there is every possibility that you will become the sole owner of a unique item in your own city), but on the other hand, it is very easy to miss finding it.

Therefore, we recommend that you take a few hours to start your search in a quiet mode for successful shopping. And also to not make the mistakes of the fashion editor (that is, me) and buy what you like right away. For a joint project with Familia we chose five real looks (see below), for one of which we used cargo pants, everything in them was perfect, from price and quality to style and color. True, for some unknown reason they were not immediately bought. And when I returned to the store the next day, they were gone. Unfortunately, it’s safe to say that Familia buyers have a taste for it. And yes, the phrase “bring from the warehouse” does not work here – everything is presented in the hall. Therefore, shopping should be approached with double enthusiasm.

By the way, if you did not find your “treasure” the first time, you can return to the Familia the next day – after all, the assortment is replenished almost every 24 hours. It is even better to go to another store, because things are presented differently everywhere (we point to endless shopping without restrictions).

How is it different from regular retail?

Everything is very simple – Familia offers brands of different levels: from the mass market to designer brands (there is a separate Golden Brands zone for them), but there are no seasonal collections, no dominant trends or colors yet. And as we said, the series is updated almost daily, which means you can always find something new.

In Familia stores, every customer can find something unique: crazy things for a party, even for the office, even for a first date. For example, we found an office version on a skirt-only rail, a summer linen model, and an ultra-short silver mini.

Meanwhile, thanks to the wide range of prices and brands of different levels, you can apply the mix&match principle and try the most unusual combinations. You’ll find visual confirmation of this in the next block of our material – we mixed a classic white shirt with a glowing miniskirt.

If this is not a dream, why these prices?

It’s all thanks to the work of the Familia team – buyers buy stocks, study the showroom assortment and negotiate directly with suppliers from Europe and even America. From all this, there are reasons why fashionistas love Familia stores – well-known designer brands, discounts of up to 85% and absolutely original products. You will be surprised, but even for a few hundred rubles you can easily find a skirt, shorts and a top. So why not a shopaholic’s perfect dream come true? And given that the Familia series also includes brands leaving Russia, the reality becomes doubly pleasant.

Still doubting that you can easily find your dream thing at Familia? Then the next block of material will finally convince you of it. We spent a few hours in one of the stores and rounded up five trendy looks that you can wear to a date, a party, or just out for a walk with your friends.

cargo pants + top

Cargo is definitely the main trousers of the season. British Vogue’s headline read, “Those girls are obsessed with this train.” And this is confirmed by the debuts of Rihanna, Dua Lipa, Hailey Bieber, Emily Ratajkowski and of course Bella Hadid. On the podium also could not do without these pants – the current models were presented by Isabel Marant, Tom Ford, Blumarine, Diesel, Balmain and Dion Lee. Well, we found the perfect beige cargo at the Familia store. They can be worn with a white zipper top, sneakers and jeans.

In the fashion editor: denim jacket Only 1,999 rubles, the first 249 rubles, trousers 1,199 rubles;

slip dress + two belts

Well, where in the summer without dresses! In Familia you will definitely find the ideal option (there are several rails with models of different styles and colors). We chose a green color combination, complemented by two straps at once. Yes, yes, this is another trend to consider.

In the fashion editor: ESPRIT dress 1,499 rubles, ESPRIT belt 1,799 rubles, 8 Seconds 999 rubles;

mini skirt + one button shirt

If you’ve been following the trends, you probably know that miniskirts are back at the peak of popularity this season. Fashion bloggers and influencers are turning to zero and choosing shorter options. We also follow the latest trends closely and recommend you to wear a one-button shirt and a mini blouse. The image can be supplemented with coarse boots or large loafers.

In the fashion editor: shirt 799 rubles, first 299 rubles, skirt 799 rubles;

linen pants + shirt

Linen is another summer essential. On a hot day, they will serve as a salvation from the hot sun, and also give a feeling of comfort and coolness even when the temperature outside the window approaches + 30. By the way, in the last few seasons, designers have been actively using this light fabric in their collections. If you have been in search of linen pants for a long time, do not hesitate to go to Familia, where we find several options at once. The image can be supplemented with a shirt made of thick fabric, clogs and, of course, a bag.

In the fashion editor: ESPRIT pants 2,299 rubles, 8 Seconds shirt 1,799 rubles, 8 Seconds bag 999 rubles;

mini skirt + top

The skirt selection at Familia is so great that we couldn’t stop at a glance with a mini. Therefore, here is another outfit that you can wear anywhere – on a date, at a party or just on a summer walk with friends.

In the fashion editor: skirt 299 rubles, the first 599 rubles;