Love for Lana Del Rey or Nostalgia for the Tumblr girl era: What does the legendary singer’s style consist of?

Today, June 21, is the birthday of the queen of sadness and the main icon of the Tumblr generation of girls. Of course I’m talking about Lana Del Rey. His works fit perfectly with the era whose dominant aesthetic was mild sadness, emotional disconnection and loneliness. Lana managed to cast a mysterious magic on the usual sadness. Those who go to therapy now, those who are trying to cope with mental problems, had the proud title of Tumblr girl 10 years ago. Yes, suffering emotionally was not only fashionable, it was also very fashionable. Lana’s music was played over and over on every teenage girl’s instrumentalist and became the anthem of an entire era. Hearts were broken under Born To Die, the song Summertime Sadness met autumn’s indifference, and Dark Paradise saw first love that seemed eternal.

In the early 2010s, when Lizzy Grant (the real name of the singer) covered the whole world with melancholy, the gangster was called Nancy Sinatra, and her corporate identity was called “Hollywood glamor in the YouTube age”. It is Lana who should be thanked for her return to fashion for bold arrows, high bouffant and deliberately exaggerated femininity. The stage image of the singer was thought out to the smallest detail and combined not only glamor and femininity, but also the aesthetics of America in the 1950s and 1960s.

For Lana Del Rey’s 37th anniversary, we decided to take a closer look at the singer’s distinctive style and break it down into key components.

flower wreaths and accessories

In January 2012, people saw the Born To Die video for the first time and were immersed in the sad world created for Lana by musician and video artist Yoann Lemoine, better known as Woodkid. At the very beginning of the five-minute retro movie, the singer appeared in a white dress and a wreath of blue flowers. This unusual accessory received special attention. In just a few months, bandages, headbands and flowery ribbons have become almost the main trend of the Tumblr girl subculture, populating the feeds of the emerging social networks. By the way, Lana often used flowers in her paintings. For example, the photo below is the cover of the cult album Lust for Life.

american style

Americana style is a combination of everything that reflects the culture, history, traditions, spirit, and mentality of the United States. It is this image that Lana posts very often in her videos and songs. For example, he appears in the background of the flag at the very beginning of Born To Die, but in the Ride video he appears in cowboy Sweaters and ultra-short denim shorts.

Hair bands and all kinds of hair bands

Lana is one of the main fans of head accessories. She wears hippie-style headbands, ribbons, and headbands of all kinds. All these elements add childlike naivety and light femininity to the images of the singer.

pure girl dresses

We invite you to consider Lana’s dresses at concerts and music videos, as we touched on the topic of childish naivety. Most often, she relies on retro images, complementing them with modern elements. It turns out a kind of period mix that has been firmly entrenched in the diva for 10 years.

big hoop earrings

Another accessory without which it is impossible to imagine Lana Del Rey. She appeared in large hoop earrings not only in videos, concerts and red carpets, but also in ordinary life. It is this detail that adds rebelliousness to feminine images.