In this autumn, Pepsico will offer a new soda focusing on lifestyle fans, a prebiotic share with functional materials. In the coming months, CBS News will appear a new beverage in online sales and can be found in stores next year.
According to the company, the new Pepsi prebiotic cola will be offered for two pleasures – classic cola and cherry vanil. One drink contains only 30 calories, 5 grams of reed sugar and 3 grams of prebiotic fiber – without artificial sweeteners. Pepsi emphasizes that innovation is not only useful, but also maintains a familiar cult taste for all the fans of the brand.
“This is the next step in offering a choice and functional solutions without sacrificing the taste, Ram said Ram Krishnan, General Manager of Pepsico Beves. Pepsi actively restarts its diversity to comply with new consumer expectations. Last week, Ramon Laguart’s CEO said that Pepsi would offer snacks with high protein content and new protein drinks this year and update the recipe of popular Lay and Tostitos chips and artificial additives.
The release of Prebiotic Cola was a logical continuation of the company’s strategy: just a few months ago, Pepsi acquired a Poppi initiative that produces apple vinegar for about $ 2 billion and prebiotic. Poppi is positioned as a more useful alternative to traditional beverages.
Prebiotic and probiotic food and beverage demand is increasing rapidly. According to future market insights, the prebiotic soda market in 2024 is estimated to be 262 million dollars, and the volume will increase by 7.6%annually in the next 10 years.
In the meantime, we have previously written which beverages are most harmful from the store. And what to drink to maintain health and beauty. Read more here.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
