Hailey Bieber is the best again. According to the Lefty platform, the model ranked first among the most influential beauty influencers of 2024, leaving Ariana Grande, Kylie Jenner, Selena Gomez and other Hollywood stars behind.
This success is credited to cosmetics brand Rhode, which has demonstrated an impressive EMV (earned media value) of approximately $2.2 billion.
For those unfamiliar with the term, EMV is a measurement method that shows how a brand is performing in media. In this case, only organic mentions are taken into account: customer reviews, press articles, user-generated content on social networks and more.
In addition to Hailey, Lefty’s list of the most influential beauty influencers of 2024 includes Ariana Grande with $421 million, Kylie Jenner with $408 million, Selena Gomez with $180 million and Jisoo with $160 million.
Note that Hailey Bieber cosmetics are very popular in Russia. One particular standout is the Rhode Lip Case, an iPhone accessory that includes storage for lip balm. Meanwhile, Hayley talked a lot about her brand in her first major interview after the birth of her son. Read here.
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Hailey Bieber. Photo: social networks -
Hailey Bieber. Photo: social networks
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
