Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I’ll take notes on the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
2024 is ending, which means that almost everyone has started accounting for the last 12 months. But the fashion industry continues to enjoy something new. For example, Vogue Germany debuted a new cover featuring Emma Corrin, Saint Laurent featured Gwyneth Paltrow in a campaign, and Balenciaga showed off what its largest flagship store will look like.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
If there was an award for the most unexpected holiday drop in the world, the designers of the brand ZNWR would definitely win it. And yes, the team did it without the sequins, rhinestones, velvet and everything else traditionally associated with the New Year. Instead, they introduced an anti-stress jacket and an anti-stress dress made of bubble wrap. This choice underlines the brand’s commitment to going beyond the norm by offering an alternative to standard holiday wear.
“In the hustle and bustle of daily life, true value lies in authenticity and transparency. Our new collection is an invitation to be real, visible and open. This is an image for those who are not afraid to be seen, who create their own context and who are not afraid to be shocked,” shares Nasta Shastak, creative director of the brand. That is why the collection is called “Naked Sensuality”. By the way, this is a limited edition – only 20 items were produced. So If you want to celebrate 2025 with this look, we recommend that you hurry.
On New Year’s Eve, Red September opened a retail space outside the showroom in Tsvetnoy Shopping Centre. The surfaces in the interior of the corner are stylized in concrete, giving the feeling that this piece of space was taken from a larger store (the future flagship store of the brand) and moved to the second floor of Tsvetnoy. Concrete also reminds us that street and industrial spaces shape the taste of the design team and become a platform for living experiments. Color accents in the signature red hue are succinctly integrated into the space, and the main mirror appears cast in concrete; it looks like someone used a chisel to access it.
An important element of the decoration is the handmade carpet created by the Taorugs team. Its appearance “floating” on the lower edge can be considered a metaphor: we can make whatever plans we want, but reality inevitably corrects them and puts everything in its place.
Agree, it is always especially nice to see the results of collaborations between brands and creative people. Recently, fashion house EDEM Couture presented a new evening collection created together with stylist Khabib Suleymanov. The muse and heroine of the project, whose image was the main reference point, was Snezhana Georgieva. The new story features two looks: a corset dress made of light flowing silk, embroidered with stars in silver thread, and a silhouette dress made of thick silk crepe, with a translucent pleat at the top, decorated with voluminous silk flowers. Both looks were created over four weeks; the most labor-intensive feature was the hand-fixed casting and pleating. Special attention to flowers created from silk. Craftsmen place each leaf and give them an original shape using heat treatment.
New Year and images with sequins and rhinestones – perfect harmony in heaven. After all, you can’t overdo it with sparkle this holiday – the brighter the better. Thus, the new Jurba collection offers a variety of models, each of which has been thought out down to the smallest detail. The design team reworked the brand’s iconic pieces and presented them with a new interpretation. For example, a satin asymmetrical dress is now decorated with sequins.
The color scheme of the collection consists of silver, symbolizing sophistication, gold, the embodiment of success, solid black, dark wine and fresh white, each of which adds a special touch to your outfit. This collection is released in limited edition pieces, making each dress special and unique.
For the New Year holiday, jewelry brand Mossa and handmade accessories brand Mouth to Fingers created a joint collection designed to bring back true femininity, manners, flirtation and draw attention to boundaries into daily life. Combination sets consisting of elegant gloves with provocative “Kiss” embroidery and equally attractive choker ribbons create a new gesture worthy of the modern Femme Fatale.
The accessories in the joint collection of the two brands are not just a tribute to retro aesthetics and the times when gentlemen boldly kissed ladies’ hands and thin gloves and ribbons were an integral part of the wardrobe. The key elements of the collaboration are MOSSA jewels, rings and knitted gloves, combined in a set of five with the already legendary Femme Fatale medallion phrase, adorned with hand-embroidered “Kiss” and ribbon chokers with a similar inscription. Each set is an invitation to reconsider your attitude towards etiquette, each other and your own image.
Have you chosen your new year’s style yet? Therefore, we recommend that we solve this problem urgently. To make it easier for you to find that dress or suit, the The Fashion Vibes fashion department offers you to get acquainted with the new collection of the Russian brand Sans Merci. The festive drop included silhouette dresses, one-sleeved models and options made of noble satin and lace. In the new collection, designers pay special attention to the silk dress with golden metallic threads; Due to its complex cut, it shines with a rich palette (from black to copper) and emphasizes the figure.
The year is coming to an end and the Outlaw team decided to summarize it in art form. “Life isn’t just about how hard you hit, it’s also about how hard you can take a hit and move forward.” This idea inspired the brand’s team to create a ceramic drop that became a symbol of endurance and hope. The drop consisted of two parts: a vase and a candlestick.
The boxing glove-shaped vase is not just a piece of furniture, but also a metaphor and personal reference of the brand’s founder, Dilyara Minrakhmanova, who made boxing a way to find support. The vase is made in three colors: white as a symbol of renewal, soft pink for softness and hope, and chrome as a symbol of strength, perseverance and determination. We want to pass this vase to our loved ones as a baton in 2025, and we hope that it will be “lighter on its feet and more accurate in its blows” compared to its predecessor. The second part of the drop is a candlestick in the shape of two men giving each other a high five. As soon as their hands come together, a fire burns, a symbol of support. We think it’s the perfect gift.
If you follow the fashion industry, you’ve probably seen animal campaigns of famous brands. Meanwhile, Russian brands are not left behind. Pet Subject, the art project that redefines pet fashion and offers a new approach to pet care, has announced its launch. The founders created Pet Subject, an inclusive clothing and accessories brand for a variety of dogs. The design concept and the first Pet Subject collection were developed by Andrey Mardo, creative director of the MARDO brand. The collection includes equipment: collars, anatomical harnesses, leashes, as well as bags for treats or AirTag and hygiene bag holders. Each product has been carefully considered and approved by veterinarians. A key component of the brand’s visual identity is the hand-drawn letter P. It is an irreplaceable brand asset and an unforgettable symbol that represents the conceptual nature of Pet Subject.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
