The cool guy phenomenon: How the cool guy conquered social networks

Memes featuring the guy Chill, a cartoon dog wearing a sweater and jeans, have gone viral on social networks. The character was invented by artist Philip Banks in 2023, but has only now gained popularity.

The artist later described the hero of his drawings as “My new character is a cold-blooded man who doesn’t care about anything.” The dog has become the personification of calmness and serenity for users. According to them, no matter what happens in the world, you should always remain carefree in your soul and underestimate the problems that arise.

But not all users agree with this unequivocal point of view. Some believe that “a dog with an ordinary smile” has a deeper meaning than meets the eye. “This isn’t just a standard meme; This is a spiritual awakening, a cultural shift in collective consciousness. A truly instructive thought, literally the highest level of enlightenment,” says one user about the image:

By the way, men saw in the dog a reflection of their own inner state, because they have a great responsibility, but deep down they just want to enjoy the little things. Girls found a way to respond to guys complaining about life by creating the Chill girl. The main features of the new character were emotionality and sentimentality.

But in honor of the chill guy, he has already created the Just a chill Guy (CHILLGUY) token. It quickly gained popularity and at one point reached a market capitalization of $580 million (61.33 billion rubles). Note ed.). Memcoin is currently trading at $0.48 (51.7 RUB – Note ed.).

Artist Philip Banks announced that he intends to go to court, saying that he will not allow money to be made from his work. The creators of Memcoin found a way to apologize to him by creating a donation wallet into which about 300 thousand dollars (31.7 million rubles) “fell”. Note ed.). But Banks have not withdrawn the money yet. He requested that the dog image be used only for attribution and not for commercial purposes.