Typically, luxury brands try to stay out of the way when it comes to major scandals. But when Amber Heard accused Johnny Depp of committing violence, it became the only Dior brand that did not break the contract with the actress and the face of the Sauvage fragrance. And he finally won with Depp. According to Hey Discount, demand for Dior Sauvage has nearly doubled since the lawsuit began.
In just one month, Google searches increased 48% from 823,000 in March to 1.2 million in April (the month the trial started). The same thing happened with TikTok – cologne reached 209 million views and became the most popular in the application.
Sauvage is now the second most popular fragrance in the world, according to Google and social media. Cologne is second only to Baccarat Rouge 540, Maison Francis Kurkdjian.
Depp became the face of Sauvage after its launch in 2015. From the beginning to the end of the trial, Dior supported the actor. He even launched a new ad campaign with Depp a year ago. For this, the brand was often criticized, but nevertheless continued cooperation and never regretted it.
Source: People Talk
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
