Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I’ll take notes on the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
Another week of November has come to an end, bringing us closer to the first month of winter and the Christmas rush. Brenes has already started releasing New Year campaigns and winter-themed shoots. I was particularly pleased with the Jacquemus advertising campaign starring Alex Consani. Emma Corrin did not disappoint in her Miu Miu shoot. Kendall Jenner looked very impressive with her Gucci winter look. And brat girl Charli XCX starred at Ance Studios.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
Love and travel are inextricably linked. Even the campaigns of fashion brands prove this. For example, recently BAON presented a sensual shoot featuring one of Russia’s leading power couples, Murad and Natalya Osmann. This time, the founders of the Follow Me To travel community went to Sakhalin and the Kuril Islands, proving once again what an important role thinking about your wardrobe plays when planning a trip. The items must be suitable for the weather conditions of the destination, be light and technologically advanced, and at the same time be combined with each other. Such products can be found in the Baon brand collection. Branded light and warm jackets, puffy vests, checkered flannel shirts and corduroy suits that make traveling anywhere in Russia comfortable – you will find all this on the website and in the brand’s stores.
New places and creative spaces appear on Moscow’s fashion map almost every week. So, a Naohasa brand store was recently opened in the center of the capital. The interior deserves special attention – sand tones, green elements and wood create the feeling of a tropical island in the middle of a metropolis. The store’s assortment has been carefully selected for modern city dwellers who want to be stylish and unique. You’ll find it all here: from everyday essentials to tailored items, to suits and designer styles with a grunge touch, ideal for iconic events.
The main difference between Naohasa is that it is not just clothing, but also a complete customer support concept. Stylists-salesmen become real guides of the fashion world, helping each visitor to discover new sides of his image. Here you can not only find great things, but also spend time, chat with professionals over a cup of coffee and recharge yourself with new ideas.
A lacy white tablecloth, the clink of crystal glasses, music from the record player, light reflected in the sequins on the dress – all this formed the basis of the New Year’s campaign of the Russian brand All We Need. The design team invites us to bet on elegant dresses, skirts and tops made of French lace, reminiscent of icy patterns. Dresses and suits made of Spanish velvet, tweed jackets, corsets, trouser suits with natural feathers, slip dresses with sparkling sequins and models made of fabrics with a duochrome sheen.
Particular emphasis is placed on accessories with a vintage touch: pouch bags in new shades, pearl belts on skirts and handmade knitted hats. Each of the products can be easily found outside the holiday season and can be combined with your usual wardrobe. And yes, this is one of the core values of the brand.
There is only a month and a half left until the new year, which means it’s time to think about the image. And something tells me that you will definitely like the new collection of the Studio 29 brand, inspired by memories of childhood matinees, a sense of magic and belief in miracles. Snowflakes, princesses, bunnies and wolf cubs gathered at the matinee – the hall was already full of happy children waiting for the New Year’s miracle. The design team remembered their favorite outfits and used them to create the New Year’s collection. Princess dresses, voluminous roses, tinsel turned into boas would not be complete without rain on textured fabric and the shine of the wreath transferred through glitter.
If you love the style of Caroline Bisset-Kennedy and Rosie Huntington-Whiteley, you will definitely love the GATE31 Holiday collection. This time it is divided into two parts. The second drop is still a mystery, but the first is dedicated to spiritual harmony. The team is confident: if you spend November measuredly, focusing on the main thing, then preparations for the New Year’s December will take place smoothly, in a long-awaited new way. This idea is conveyed in the first capsule – discreet, elegant.
A wide range of textures is the main feature of the first drop. For example, translucent fabrics are in black this time, as in the Siena jacket, which was one of the favorite pieces of last year’s New Year’s collection. The main product is made of translucent dense fabric, in an additional removable vest. A similar play of contrasts is seen in Alice’s dress, which is made from suit fabric and features a weightless mesh at the bottom of a chic mini. In keeping with its nature, the brand has once again launched the Elaya art top, adorned with airy tulle details, but with a more diverse color palette. You can find the entire collection on the brand’s website and stores.
November is the month when emotional strength is already exhausted. Therefore, during this period you should please yourself with something beautiful. We recommend that you pay attention to the new collection of the Russian brand Embody, codenamed Arielle. This collection is not tied to a particular season because it features clothes that will fit perfectly as well as stylish looks for living in the city right now. on a trip to the ocean. Arielle is dedicated to the creativity, art and beauty inherent in every girl. The collection includes up to five dresses, skirts, blouses, tops and, of course, bodysuits.
Fashion House Edem Couture presented an evening collection inspired by the philosophy of Japanese minimalist culture, where geometry and clear lines stand out. Edem’s main visual language was form: voluminous crinolines contrasting with fitted tops, oversized dresses combined with perfectly fitting minidresses, and pleated details that are an integral part of the House’s DNA. A search for the balance of contrasts can be observed in every image of the collection. For example, this is a corset mini dress created from a dress with an unclear form, a business suit made of a textured woolen fabric or thick moire silk.
The collection includes elegant evening dresses, business suits, light summer coats and cocktail mini dresses, combined with common elements such as wide lapels, light corsets and pleated elements, created in collaboration with the Parisian atelier Lognon. The entire collection consists of natural fabrics: fine Italian wool; dense, heavy silk with metallic threads and silk taffeta with a moire pattern.
The brand When I Was_ enters the Russian market to tell the story of growth through accessories and clothing. The first drop occurred on November 14. It includes shoppers made of natural fur with a teddy bear. In the title When I Was _, instead of a hyphen, the name of the collection expressing age or emotion will be written. There is everything in our life: joy and sadness, growing up and childhood pranks, difficulties and successes, noisy parties and hours spent in the gym, kindness and thorns, doubts and confidence. Aspects of a little child within us; This is where the first step of our brand begins, whose mission is to reflect as many facets and eras of personality as possible. The first drop features three customers in different colors: beige, brown and grey.
On October 8, the Russian Gems jewelry house presented new trend collections that it is actively developing after rebranding in 2021. Creative director Daniil Berg himself spoke about the creation of products from the collections, the appearance of which he is responsible for since the relaunch of the company’s brands. It reinterprets the heritage of generations in modern forms. She creates each new jewelry collection by combining bold combinations of materials and gemstones with elegant, luxurious and sometimes bold design solutions. Combining the aesthetics and ease of use of different styles, the products in Daniil’s interior series aim to become true guardians of family values and traditions.
Russian brands have been developing rapidly and launching new lines lately. Alrawash recently presented its first children’s collection, which partially repeats the main line. Especially for creating paired images. Signature embroidery and handmade inlays dominate all products in the range. Wild animals, flowers or the cosmic world, all locations are hand-embroidered with semi-precious stones and rhinestones. Take notes!
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
