Circus is gone, clowns remain: Circus may be the trendiest aesthetic of 2025

We live in an age where trends replace each other at lightning speed. New aesthetics and “cores” appear on social networks almost every day, and hundreds, even thousands, of fashion-conscious people follow them. In 2022, everyone was obsessed with the dark aesthetic of gothcore (shout out to a girl named Wednesday), last year everyone went crazy for Balletcore and Slavic Bimbo Girl, and this season the fashion community has reinvigorated itself as gritty Brat Girls. Now it’s time to start making predictions for next year. We tell you which aesthetics will be relevant in 2025.

The circus or clown movement, which fully reflects its name, is now gaining popularity on TikTok. Proponents of aesthetics invite us to add some theatricality and whimsy to our images. They wear clothes with polka dots (it doesn’t matter whether they are big or small), pay special attention to vertical stripes, add ruffles and ruffles, as well as puffy sleeves and even jabots.

Yes, yes, adherents of intellectual minimalism will definitely not appreciate this aesthetics. But we will support you with both hands. Moreover, we also have a design workshop next to us. In the spring-summer 2025 collections, we see a lot of deliberately surreal things that hint at circus aesthetics. For example, models dressed in pantomime costumes appeared on the Kidsuper catwalk, wearing colorful trousers, berets and stereotypical jabots, and real clowns appeared on the Valter Van Beirendonck show.