Recently, Kylie Jenner closed out the Coperni show in Paris, which took place against the backdrop of Disneyland’s Sleeping Beauty Castle. As expected, her appearance on the show instantly went viral on social networks and earned the brand an impressive amount. But there is a nuance.
According to WWD, Coperni “earned” $16.8 million (about 1,619,856,000 rubles) in MIV, a patented metric that evaluates citations in print and online publications, as well as on social networks, largely thanks to the star’s spectacular appearance. Kylie Jenner’s appearance was mentioned in 58% of all articles and posts. By the way, according to these statistics, Coperni outperformed more than 91% of all brands presented at Paris Fashion Week. And we’re once again convinced that the Kardashian-Jenner clan influence definitely exists.
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
