Hello to all fashionistas! Your fashion editor is here. There are so many trends and brands in my world that I decided to start an online diary where I will make notes about the most important things in the industry. And although such diaries are usually called personal, mine is open to all readers – so you can be aware of the most interesting things.
Fashion month is in full swing, which means there will be a lot of news. The fashion shows in London ended at the beginning of the week and the entire fashion world went to Milan to be the first to see the collections of the brands and to show off their best looks at the after party. So what have the representatives of the fashion world been discussing for the last few days? First, Irina Shayk’s appearance at the finale of the Mowalola show and her completely opposite image at the Max Mara show. Second, the Stella McCartney campaign with Eva Mendes. And how can we not mention the Emmy Awards, which brought together all the stars of the series this year? We even collected the best and worst red carpet looks at the beginning of the week.
There were really interesting events this week, so I suggest you take a short digital journey with me into the latest news from the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we start?
This Tuesday, in the renovated space on Sukharevskaya, a presentation of the autumn-winter collections of Daniil Antsiferov’s brands took place: Daniil Antsiferov and Les Archives. And it’s worth saying right away that these are not just clothes, but works of art, where every detail is thought out to the smallest detail, and each element has a story behind it. For example, the hero of the new collection Daniil Antsiferov Very Exciting Office is immersed in the intrigues of an imaginary office. His whole life is literally turned upside down, and his clothes are no exception. But he always remains himself: bold, extravagant and stylish. The signature design of the Daniil Antsiferov brand is multi-layered, designer prints that mimic the back of office shirts and jackets. But the girl from the new Les Archives collection is luxurious and elegant, like the main character of a French historical novel. What will she wear today? A bright jacket, a biker jacket or a tweed frock coat in a new interpretation? Or maybe a lace corset and trousers from Les Archives, or a pinafore dress and jacket with recognizable buttons?
Although it is still August 50, we recommend that you do not postpone buying an autumn coat. This season, you should prefer maxi models in the trendiest shade of burgundy. Where can I find it? Our advice: Meet the Russian brand Dreamwhite and its New Hedonism collection. There is a coat that will not only get likes on social networks, but also compliments in real life.
Liu Jo continues to reveal its philosophy in its new fall-winter 2024-2025 collection. The brand’s designers focus on a harmonious combination of practicality and eye-catching details, embodying a bold and modern style. Following Italian fashion traditions, special attention is paid to fabrics. A key element, knitwear, is given a new interpretation thanks to multi-layering. Leather and transparent elements add a contrasting note to the dominant soft aesthetic, creating vibrant combinations and textures. The collection is completed with thick denim and cashmere. The color palette includes soothing tones ranging from elegant grays and beiges to deep blacks and chocolate tones. The collection also features the iconic Liu Jo LaPuffy bag, presented in foil silver and charcoal tweed. It’s not just about functionality, it’s also about a new look at familiar silhouettes.
The clothing brand O’STIN and the Yandex Pay payment service have released a joint collection “It’s so convenient for me.” The collaboration offers items for those who live and pay by their own rules, and the collection is based on the idea of a comfortable and convenient life, where you can make your own decisions without looking at others and choose what you need. The women’s collection includes an insulated jacket made of silver fabric, neoprene hoodies and T-shirts, a sherpa jacket with contrasting details and cargo pants with voluminous pockets. The men’s line has something in common with the women’s line. It consists of bomber jackets, interlock suits with a hood and joggers, raincoat baseball caps, T-shirts and voluminous sweaters. By the way, actors Anastasia Ukolova and Ivan Zhvakin became the faces of the collection.
St. Petersburg brand GATE31 experiments with design and shape in each collection, tries new fabrics and compositions, and chooses the best processing methods for the product. But at the same time, it does not forget about the foundation that forms the GATE31 brand. Therefore, in the new campaign, the team invites us to its autumn collection to introduce us to important trends and at the same time show cool styling techniques. Let’s take a look and note!
This Wednesday, the team of the Russian brand Mollis organized a noisy party at the Sistema Gallery to celebrate the beginning of the new season. For one evening, the gallery’s courtyard transformed into an open-air Parisian veranda, and the space itself housed a photo booth and a whole area with master classes. The Mollis team also presented a campaign for the release of the fall collection. The spotlight was on a snow-white three-piece suit, a variation of the famous little black dress, a suede jacket, a jacket with a leopard print accent, and elegant blouses. The duo of clean, well-defined silhouettes and flowing fabrics reflects the versatility of Mollis collections. Take note!
Every fashion brand has its own it-girl that they are inspired by and admire. So Nude Story has created an ideal creative duet with the phenomenon Asmat Chkotua. The brand recently presented its London Calling collection and now it has released an exciting shoot with the very charismatic gossip heroine. “For us, she is the embodiment of harmony and femininity. She radiates elegance and restraint, has an inner core and boundless self-confidence. She knows how to be different but always maintains her uniqueness,” shares the brand team. By the way, the collection itself is already available online and in all Nude Story stores.
Shall we be friends?
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
