Michael Senzon has been named president of Digital at Allen Media Group

Exclusive: Allen Media Group of Byron Allen has promoted Michael Senzon as president of Digital, which oversees the company’s portfolio of direct and streaming clients around the world. He was CEO of SVP Digital and AMG’s Local Now streaming platform.

Digital veteran Senzon joined Weather Channel / Weather Group as soon as Allen completed the acquisition in March 2018 and Local Now experienced explosive growth last year under Senzon’s leadership. It is the only free streaming service that uses artificial intelligence and proprietary software to deliver over 450 local and national channels, local news, weather, traffic and sports, and other content in every city in the United States with a geotagged user zip code .

Prior to joining AMG, Senzon spent his career in the broadcast / digital space, including ABC, CNN and CNBC.

“Michael Senzon’s promotion is well deserved and he is the ideal executive to lead and accelerate our digital-first strategy as we expand our direct-to-consumer products around the world,” said Allen, founder, president and CEO of Allen Media. Group. . “Delivering the best customer experience requires passion and expertise in business, content, products and technology, and Michael brings this unique combination of leadership to AMG Digital every day.”

AMG’s digital team launched several new products last year, including offering the first Weather Channel product directly to customers and free Sports.TV and TheGrio streamers.

“I am honored to lead and collaborate with the best digital teams on the planet,” said Senzon. “We have the building blocks to be highly competitive in the broadcast arena and Byron Allen’s vision, digital-first culture, unprecedented proprietary technology and laser focus will continue to deliver exceptional content and product experience while let’s advance together. “