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YouTube adds a new feature to sync mobile phones with the TV streaming app

YouTube adds a new feature to sync mobile phones with the TV streaming app

To double the streaming from the living room, YouTube is rolling out a new feature that allows viewers to interact with programming played on the TV using mobile phones.

Android or iOS phones need to log in the same way Youtube Report as on TV. Users can then click “Connect” to prompt the app to sync the two devices.

A Google-owned video operation said in a blog post that its TV app, launched 12 years ago, has grown to 700 million hours of daily viewing by January 2022. YouTube continues to make changes to its offers of screens. Brandcast’s annual event to the previous week of telecast as bait for advertisers. YouTube ad revenue was $ 6.86 billion in the first quarter.

“More people see Youtube On their TVs, one of the challenges we face as a design team is how to keep the experience simple, streamlined and intuitive, but also make the most of it. Youtube “TV” reads the blog post. The new feature aims to give viewers a “direct way to get maximum power.” Youtube It’s up to you to watch TV. “

YouTube’s 2 billion global viewers don’t usually hold back. They often like, share or comment on videos and write channels. Doing all of this via the TV remote is a difficult process. “Using a remote control and navigating can be difficult, most TVs don’t have built-in web browsers, and you typically have less space to work on because you’re always watching full-screen videos,” the blog post reads. .

Engineers and designers have relied on a YouTube study that indicates that many viewers watch the YouTube app on a TV screen and then watch the same video on their phones to interact with it.

After the introduction of the sync feature, YouTube plans to add more options to enhance this experience. “We are already testing a new design for our video display page to help make it clearer. Youtube “Features, like video product viewing and shopping, right on the big screen to help you decide when to pick up the phone and join in,” the post says.

Source: Deadline

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