Hello to all fashionistas! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online diary where I will note the most important things in the industry. And although such diaries are usually called personal, mine is open to all readers – so you can be aware of the most interesting things.
Mid-July has slipped by unnoticed. Despite the heat and the holiday season, representatives of the fashion industry will not rest. This week we admired the new Savage x Fenty campaign starring Rihanna’s son and A$AP Rocky RZA, we also discussed the new collaboration between Mugler and Gentle Monster and the unreal Saint Laurent campaign with Zoe Kravitz. And of course, let’s not forget the news of the sequel to the cult film “The Devil Wears Prada” starring Meryl Streep and Anne Hathaway.
There were really interesting events this week, so I suggest you take a short digital journey with me into the latest news from the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we start?
Keychains, chains, beads and other accessories for bags are the main trend of the summer season. Street style heroes and fashion influencers enjoy decorating their bags, crossbody bags and shoppers with various items. And we suggest following their example. Also this week there was the presentation of the collaboration between Fiore Bags and Coffee x Lemons. Inspired by Old Money, the exquisite bags add a touch of glamour with keychains. Our favorites are the body kits with cacti and cherries.
Beauty and fashion are closely intertwined. Even during the shows of new brand collections, we pay attention not only to clothes, but also to make-up, hairstyle and, of course, manicure. We follow the trends of the latter especially carefully and share the best news. Therefore, the pps brand team decided to explore the universe of beauty through the prism of manicure and teamed up with talented and creative fantastic nail art artists to create a collection of fake nails that a real pps representative would wear. Bold stiletto shapes, extra length, futuristic design, experiments beyond the usual nail art that go beyond 2D design and flow smoothly down to the fingers – these are not just handmade nail tips. This is a new form of accessory that does not require any additional accessories and is now a completely independent element of the image, replacing your most striking jewelry. we think we should get it!
Are you going on vacation? Then you should urgently go to Charmstore and take a closer look at the brand’s new cruise collection. This time, the designers were inspired by the vastness of the sea and the wind, which brought new opportunities and changes. Drop places a special emphasis on natural fabrics and airy styles. The collection includes dresses and suits made of net, short linen tops, skirts in accent colors and much more.
What is impossible to imagine a summer without? Of course, without sunglasses. If you do not know where to get the perfect model that will remain faithful to the original for more than one season, we recommend that you familiarize yourself with the new collection of the Eigengrau brand. The team produces glasses from high-quality safe materials: Italian hypoallergenic acetate, medical steel, the metal practically does not come into contact with the skin, which reduces the likelihood of allergic reactions. To make the glasses last longer, the frames are not polished, but acetate is used, which has undergone a seven-level polishing process for shine. The lenses are made of durable nylon, which is used in the construction of aircraft and spacecraft. The lenses have UV 400 protection. We think this description is enough to make you add the glasses to your cart.
Summer is the ideal time for shopping. I agree, in the warm season you want to wear especially cool looks and take stylish photos for social networks. If you don’t know what to add to your wardrobe, we recommend you to take a look at Trend Island, where seven new brands and four pop-up corners have appeared. For example, you can find ideal denim products at Arligent, deconstructive products at Lumiere Magique, works of art masters from France, Russia, Georgia transferred to natural fabrics, and at Capparel.
Good news for those with children. More recently, the Russian brand Kangaroo has released a very touching collection of Soviet cartoon characters. Now the pajamas are decorated with Umka the Bear, Winnie the Pooh and Piglet, a kitten named Woof, and Kesha the parrot. Since the collection is already available on the brand’s website, we recommend adding the products to your cart as soon as possible.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
