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Fashion trend: here is THE color to bet on this summer

If Pantone predicted that the color of the year 2024 would be Peach Fuzz, the reality of what fashionistas wear and what we find in stores turns out to be very different. Already everywhere last year, red continues to be indispensable for this spring-summer.

“Peach Fuzz” is the color of the year 2024 according to Pantone. It is in fact a completely different shade that has established itself in the locker rooms since 2022 and will continue to reign this spring-summer. Scarlet red is THE color that Rosalía has worn the most since the beginning of her latest album era Motomami. But Rihanna will also perform at the Super Bowl. As well as Dua Lipa’s coloring for the era of her new work Radical optimismpublished May 3, 2024.

In addition to pop culture, fashion brands continue to push vermilion for the autumn-winter 2024-2025 fashion shows, and this is what we still find massively in stores, sign of the sustainability of this trend. Indeed, it will still be essential this spring-summer 2024.

Why won’t the red fashion trend go out of style soon?

Unlike the baby pink that we saw too much for the promotion of the film Barbie released in July 2023, red then established itself as a wave for several seasons. On social networks, several fashion and beauty trends also revolved around it, such as #TomatoGirlSummer and #StrawberryGirl last summer, and #CherryRed this autumn-winter. But whether you opt for tomato, strawberry or cherry red, all the variants are good to be in style this spring-summer 2024.

From left to right: a total red look on the autumn-winter 2024-2025 fashion shows of Carolina Herrera, Casablanca, Bottega Veneta, Balmain, Alexander McQueen and Balenciaga.  // Source: Carolina Herrera, Casablanca, Bottega Veneta, Balmain, Alexander McQueen and Balenciaga.
From left to right: a total red look on the autumn-winter 2024-2025 fashion shows of Carolina Herrera, Casablanca, Bottega Veneta, Balmain, Alexander McQueen and Balenciaga.

And if you were afraid that it would go out of fashion too quickly, know that red also reigns supreme in the autumn-winter 2024-2025 collections. We have seen him in total looks at Alaïa, Alexander McQueen, Atlein, Balenciaga, Balmain, Bottega Veneta, Carolina Herrera and even Casablanca. Red on red, nothing moves.


If the total look scares you, this also works great to the touch. This is what was illustrated by the micro-trend of red tights all over TikTok in autumn 2023. For this spring-summer, we can instead bet on a red and white striped shirt, vermilion T-Toe sneakers, a bag scarlet or even cherry ballerinas. Even with the red and white striped boxers you will have nothing to be ashamed of.


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Source: Madmoizelle

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