To replace Wella: 5 brands of professional hair dye

After 28 years of work in the Russian market, the German brand Wella announced the termination of supply. The company’s departure was a serious blow to the salon business and the industry as a whole, as the brand’s coloring products account for around 40% of the market. Which professional hair dye brands should you choose now?

Estel Professional

Firstly, it is the largest Russian manufacturer of hair dyes since 2002. Secondly, recently the company’s managing director, Lev Okhotin, said that it can double production. Therefore, there should be no problem with product scarcity. The leading position among paints is occupied by the Haute Couture line. This is ideal for long-lasting, yet gentle coloring.

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One of the leading brands in professional hair coloring and care. What makes the iconic SoColor Cult paint different from the others? Usually, if pigments in paints begin their work only after a chemical reaction with an oxidizing agent, this includes direct-acting pigments that do not require activation.

L’Oreal Paris

The French brand has both professional and household hair dye lines. The first is intended for use in beauty salons, the second for home use. The leader among permanent paints is Casting Creme Gloss cream paint.

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The main plus of the products of the American brand is the compositions. For this reason, products can solve almost every problem of damaged hair. When it comes to paints, the Ultra Rich range is ammonia-free and formulated with the latest technology. The gentle formula of the dye will not damage the hair structure and will make the dyeing process quick and easy.

Revlon Professional

It is one of the most popular brands of professional skin care and color cosmetics and the world’s first cosmetic brand. The product range includes hair care products: from cosmetics to dyes. And one of the most popular lines is Young Color Excel.