While Minelli went bankrupt, Jonak held on, but other shoemakers also managed brilliantly to make comfortable, beautiful, well-made shoes, generally in Europe, with a good quality-price ratio. Who are they ?
When in France today we look for beautiful shoes with a good quality-price ratio, we immediately think of Jonak. It was in 1964 that Marcel and Josette Nakam opened their first shoe boutique, Jonak (a contraction of Madame’s first and last name) in Paris. When Mr. the digitalization of the brand and an even more cutting-edge creative shift. While Minelli went bankrupt (only to return soon, with new owners), and Jonak endures, here are other shoe brands that could get your feet tapping this spring-summer.
Bocage: the most chauvinistic
Born in 1966 in Maine-et-Loire, the Bocage shoemaker has been offering quality shoes ever since, which aim to combine comfort, style and durability. They are mainly produced in Europe and as much as 30% in France. A filter also allows you to only view items made in France on the site, which can be interesting if you’re trying to dress as made in France as possible.
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Mellow Yellow: the most original
Bruno Van Gaver created the Mellow Yellow shoe brand in Paris in 2003, whose name comes from a hit from the 1960s. Since then, more than 99% of production has been made in small quantities in family workshops in France, Italy, France. Portugal, Spain and Morocco with quality materials. We love its original models and its classics (ballerinas, babies, slingbacks) revisited.
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Miista: the most retro
Born in Galicia, Spain, Laura Villasenin moved to London before founding her own brand Miista in 2010. She is characterized by her feminine and rebellious, cinematic, even surrealist style. Designed in London, made in Spain by a 19th century Alicante workshop, Miista shoes have a strong character that can transform any look.
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Bobby: the wisest
Alexis Maugey and Antoine Bolze have known each other since they were teenagers and created Bobbies in 2010 in Paris, while still attending business school (Essec). If they started with men’s studded moccasins, they soon also offered women’s models and bet heavily on targeting their customers through social networks, as well as a factory in Portugal and Spain.
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Crowbar: the most elegant
Founded in 2015 by Matthieu Neirinck and Jérôme Maitre, Pied de Biche offers shoes and accessories for men and women, designed in La Rochelle and produced in Europe, mainly in Italy.
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Mr. Mustache: the most casual
Like many other French shoe brands born in the 2010s, M. Mustache was founded by men who met in a business or management school: Antoine, Guillaume and Thibault, who became friends at the Leonardo DeVinci Management School. A brand designed for young, more urban people who want shoes both for work and for an aperitif.
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Vagabond: the most ecological
The eco-responsible Swedish brand Vagabond offers shoes made of certified leather. Fashionable and comfortable, it guarantees ethical production in a regularly monitored factory in Vietnam. Since early 2024, the company’s founders and owners have donated it to the new Vagabond Shoemakers Foundation. A way to ensure that brand management surpluses are used for the research, education and charitable projects guaranteed by the statute of this association, rather than for the pursuit of unbridled profit.
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Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
