Beads are the most stylish accessory of your bag. This is how fashion influencers wear it

If last year Old Money aesthetics dominated the show and the bulk of fashion influencers relied on boring classics (albeit in a current interpretation), then this year they definitely decided to tone down the degree of seriousness. childish eccentricity.

How is it displayed? It’s simple: look at the bags of fashion influencers. The now obscenely expensive Hermes Birkin, Chanel 55.2 and Lady Dior are adorned with keychains (bought in souvenir shops), carabiners, bows, ribbons and, of course, beads.

The last ones in the list above are particularly popular. You’ve probably noticed that street style heroes and bloggers wear beads of various colors and sizes on their bags. They also attach keys, card holders, work passes and other essentials. The Russian brand Krivokoso is responsible for this trend, which will definitely stay with us throughout the summer.

Founder Asya Kosova said that at the end of last summer, the idea came to her to create something unusual and at the same time functional that everyone would pay attention to. And here it is worth noting that this exactly coincided with the moment when “quiet luxury” managed to get on the nerves and urban fashionistas missed childhood and gentle infantilism.

“In the world of serious luxury, kindness, slight negligence, humanity and childish quirkiness will still win.
This is the basis of Krivokoso,” says Asya. And she adds: “I’m so happy business sharks are finding time in their schedules to choose between pink and yellow beads for their Birkin in our direct message.”

By the way, the approach to each client is strictly individual. When ordering, you choose the color, size and fastening yourself. Overall, the brand team does everything possible to preserve the uniqueness of each customer. We support this approach with both hands, so we invite you to be inspired by the bag designs of Russian fashion influencers.