Where can you get an idea for your wedding that will conquer social networks? Tips from PEOPLETALK columnist Anna Gorodzhay – founder of wedding agency SVADBERRY

Anna Gorodzhaya is the owner and founder of the Event Gorod Group of Companies and the wedding agency Svadberry, is the author of the book “Wedding Without Marriage”, PeopleTalk columnist.

Nothing in life is random and everything that comes to fruition happens at the right time and in the right place. In this article, we will talk about how to find these unique features of the celebration and come up with a wedding concept idea from scratch.

My team and I have been organizing and organizing weddings for over 14 years and of course it all starts with an idea. You always want something unusual, catchy and stylish, just like the selections on Pinterest that you dream of not only sharing with your friends, but also turning into reality.

According to statistics, 87% of brides want to have a spectacular wedding and 90% of them wear a white dress to the celebration. It seems that everything has been invented for a long time and a classic wedding will take place according to the template approved over the years. However, the trends that bring creativity to the wedding industry change every year. So let’s talk about where you can get an idea that will conquer the internet for your own wedding. I will share my suggestions as the wedding season approaches.

In order for the celebration to be unforgettable for the newlyweds and their guests, they need a concept born from an idea. This is the only way you can have the wedding that every girl dreams of and that the media talks about.

The basis of the wedding idea

Every wedding concept is born from the couple’s story and unforgettable moments. As an organizer, I note that this is why it is important to ask newlyweds key questions that will help them find answers and come up with the idea of ​​\u200b\u200bthe wedding celebration. My team and I ask about our favorite movies, unforgettable trips, we are interested in the conditions for the first date and acquaintance. Pay attention to every detail that will help you create something unusual.

You can reflect lightness with floristry and floating fabrics, as we previously implemented in the “Fly” project, or you can display sophistication and lightness with the “Love is Timeless” concept. Every wedding celebration has its own character that reflects the feelings and emotions of the couple. You can see this in the example of our projects published on the site.

Be on trend

To bring an idea to life, you need to try and take into account all the nuances. Pay attention to trends that embody fashion trends that will make your celebration stylish and modern. Focus on what will look stylish in the photo even decades later.

Wedding trends of 2024; intimacy, style, sophistication, exciting post-wedding parties are experiments with color palettes, shapes and textures in the decor.

Rejection of floral design in favor of multimedia and artificial intelligence. A special menu of signature dishes and drinks with a hint of retro revival and reflecting the couple’s history. You can create your own universe, go back in time or find yourself in the future.

Turn your wedding celebration into a luxurious performance and experiment with looks. Replace fresh flowers with ornaments made of fabric, feathers, beads or mirrors. Organize a fashion or mapping show. Immerse your guests in a fairy tale they never expected to see with a musical and gastronomic performance.

Ideas are needed not only to create the concept of the wedding celebration, but also to reflect this philosophy in the decor, content, style, visuals of the couple and guests.

Imagine a wedding with a soft character, where all the decor is made of fluffy, soft and plush materials. You can change the shape of the floristry and make flower arrangements in the form of balls, cubes or chaotic configurations. Draw with light, use 3D elements, create zoning using lighting design. Such unusual solutions captured with photos and videos will surely conquer social networks and go viral.

Involve guests in content creation. Use artificial intelligence to process photos and invite your guests to your wedding with a video message. Let me remind you that the international research institute Pantone declared “peach fuzz”, which symbolizes human compassion, desire for closeness, and reflects the desire to care for oneself and others, as the main color of 2024.

A wedding planner can bring your ideas to life, fill them with details that will highlight your individual style, and reveal the secret to your couple’s happiness. Let your ideas and sketches come to life and turn into projects under the strict guidance of professionals.

Don’t forget to invite a photographer, videographer, and Reels producer to your wedding reception to create content for your social networks that others will copy and pass on to each other, and to favorite out-of-the-ordinary ideas from your wedding.

You can hold a brainstorming session to come up with something unexpected. Invite your friends for a cup of tea and remember the brightest moments about your couple. Think about how you can incorporate all these fun, silly, and happy situations into your wedding celebration.

When my team and I come up with a concept, we always fill out a brief with the newlyweds, noting a wide range of events in their lives. This helps us make the wedding personalized and full of details.

I will share with you the tips we use in our events, write:

• ice cubes for cocktails with fresh flowers or pictures of newlyweds;
• printing on napkins;
• fake banknotes instead of classic confetti;
• photo zones with real butterflies;
• Polaroid photos suitable for guests’ seating arrangements. This seems like a common idea, but this is how we add personality and create an effect of wow for others. Each guest has his own place at the table, marked with his name and photo with a beautiful phrase.

Style is always about the details, and the more elements, the cooler it gets. We have many special features that we found and use in our events. You can use these as the basis for your own celebration. Ultimately, a lot depends on the detailed development of the concept.

Often guests do not want to choose a single dress code for a wedding. In such cases, we recommend contacting a stylist who will help you find a single detail for the guests’ appearance. These can be brooches, bracelets, scarves, collars, ties. Not only will you have one element that unites everyone at the event, but this accessory will remain a memory of the celebration for everyone involved.

You can create the magazine wedding style yourself. For example, the trend this year is decorative elements made of fruits, which can be used to decorate the space and even repaint it in an unusual color. We implemented this idea on silver garnet, one of our projects in Turkey. We used fruits coated with silver paint for the photo shoot in the pool. It turned out unusual, stylish and charming.

Even newlyweds’ vows can be produced in an unusual way and presented as a voice recording. The result will be no less emotional than vows spoken live.

We create fragrances that reveal the couple’s story with scents associated with memories of a first date, a kiss, and their travels together. Guests have the opportunity to tap into the history of the couple’s fragrances and create their own unique fragrance, which can be received in a beautifully designed package.

How about the idea of ​​taking a cake with you? Many weddings do not have the chance to try it, so to avoid this situation, we have developed original packaging in which we offer a sweet surprise to each of our guests. The box contained not only a cake, but also a wish card and a photo of each guest taken at the beginning of the celebration.

And for many seasons, the coolest design feature at our wedding events has been considered comfortable velvet slippers for all guests so they can change into their shoes, relax, and feel cared for by everyone present.

The secret of happiness

Think back to times when you thought it was time to get married or that you wanted to get married. Maybe this idea was brought up by a friend, your parents, family traditions, or you just watched a beautiful atmospheric video that captivated you with its beauty. Or maybe you just felt like it was time. Everyone will have their own secret of happiness, which can be revealed in the details of the wedding celebration. Let it be beautiful invitations, unusual decor, various accessories and unexpected stylistic solutions.

Remember that while following trends and style, it is important not to miss the main thing – your idea of ​​\u200b\u200bthe celebration can be easily implemented without irritation and unnecessary fuss. If your head is spinning with hundreds of ideas and you don’t understand how you can combine everything into one concept, turn to professionals. Personally, I and my team will be happy to choose for you a fashionable format that is compatible with your couple’s background. There are no unimportant nuances in the wedding organization. You deserve the best!