Amazon Prime Video India signs major licensing deal with Housefull franchise producer Nadiawala Grandson Entertainment

Amazon Prime Video India signs major licensing deal with Housefull franchise producer Nadiawala Grandson Entertainment

Amazon Prime Video today announced an exclusive licensing agreement for multiple films the house is full The producer of the franchise Nadiadwala Grandson Entertainment. The deal will include six Bollywood films from Sajid Nadiadwala’s company, which will be available worldwide, with Amazon becoming NGE’s next cinema shortly after its theatrical release.

NGE film slate roofing Baval, sank, Baag 4 Y By the way, Kartik Aaryan’s untitled project. They play characters like Varun Davani, Tiger Shrofi and Ahan Shet and come from Indian directors like Nitesh Tiwari (Chquichore, dangaliRavi UdiavariMother), summer cameras (Anand GopalChador padlock (high school hindi).

youHis films will also be available for rental through Amazon’s “Early Access Rental” window.

Sajid Nadiadwala, CEO of NGE, said: “Amazon Prime Video has played an important role in removing all barriers to entertainment, whether geographic, linguistic or otherwise. At Prime Video, we believe we have found a partner who not only shares our vision of delivering an amazing cinematic experience, but also provides global distribution of the best stories from the Indian entertainment ecosystem.

This collaboration marks NGE’s first worldwide exclusive multi-film deal with Prime Video; We are confident that this inclusive film partnership will allow our future titles to travel beyond geography and add value to the Prime Video star. Content selection. “As the world of storytelling evolves across genres, I believe this partnership will pave the way for further collaboration between the two brands.”

At Amazon, we start with customers and work backwards, and this partnership is another step towards delivering on that promise, “said Manish Menghan, Executive Director of Content Licensing, Amazon Prime Video India.” Prime has played a role. crucial in the video Significantly increases the audience base of Indian films, in several languages, both nationally and internationally. “

The news came shortly after Amazon launched a 40-person lineup of Indian originals, including drama series and feature films, and introduced a movie rental service that gives customers early access to Indian and international rental features. Recently, Amazon India executives told Deadline that the unwritten push will begin soon as the service tries to bolster its local foothold.

Source: Deadline

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