Founded in 2020, Rare Beauty managed to find its audience very quickly. The brand has quickly established itself as one of the most profitable brands in the industry., with an estimated revenue of over $72 million! But Selena Gomez doesn’t intend to stop there. The singer, actress and beauty guru is constantly developing new products to perfect her offering. Today her new blush, called Soft Pinch Luminous Powder Blush, comes out in France.
A formula halfway between blush and highlighter
If you know anything about Rare Beauty, you should know this Many people like to mix Soft Pinch liquid blush with Positive Light liquid highlighter to achieve a healthy glow and glowing complexion.
For several years, fans of the brand have been asking Selena Gomez to create a hybrid product capable of combining the brightness obtained with the highlighter and the incredible pigments that the blush is equipped with. Now that’s done and the formula of the new Soft Pinch Luminous Powder Blush does not disappoint. Available in 6 different shades, it blends very easily with a finger or a brush and gives the skin a light and luminous effect. 100% cruelty free and vegan, it is paraben-free, non-comedogenic and is also suitable for sensitive skin.
A top product on social networks (and yes, it goes fast)
On TikTok we can already see a hundred videos presenting this new blush just released in France! What do people like? Their vibrant, pigmented color that suits many skin tones and their luminous appearance that means you don’t need to apply a highlighter. A product that will delight all people who love the Clean Girl look!
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
