Despite the scandals in which the popular lingerie brand Victoria’s Secret is involved, the company is slowly but surely trying to revive the era when the girls in its shows and advertising shoots looked like truly unattainable “angels”. A few years ago, the brand began to be harshly criticized for continuing to promote certain beauty standards, whereas in the 20s such an approach was already considered irrelevant and misogynistic. But ironically, when Victoria’s Secret began hiring models with completely different parameters to advertise underwear, it encountered a sharp decline in sales. Therefore, now we again see the same “ideal” girls on the set, only in underwear that we want to buy.
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Alessandra Ambrosio at the Victoria’s Secret 2011 fashion show -
Elsa Hosk at the Victoria’s Secret fashion show, 2018
The other day, a new advertising campaign was released for a wedding lingerie collection with Hailey Bieber as the main character. Last year, the star became the “angel” of Victoria’s Secret, so we will now regularly see her in the brand’s campaigns. The model showed off her underwear on one of the most romantic and exciting days of her life. The collection includes elegant suits, nightgowns, dressing gowns, tops, shirts and other accessories.
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Hailey Bieber. Photo: social networks -
Hailey Bieber. Photo: social networks
Source: People Talk

Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.