Rihanna and A$AP ROCKY romantically steal each other’s stuff in the new Fenty Skin ad

Rihanna hires the father of her children A$AP ROCKY to promote Fenty Skin’s Lux Balm lip balm, in a black and white minifilm with a particularly captivating, very old Hollywood, retro aesthetic. A high-budget advertisement for a mini-product.

Without making Fenty Music, Rihanna continues to grow the family business. Back in January, she hired her partner, rapper A$AP ROCKY, as an ambassador for her new lip balm Fenty Skin, for a short video broadcast primarily on Instagram. But now the collaboration of the two parents goes further through a new commercial revealed on YouTube on February 28, 2024, soberly titled “ Born to steal: yours, mine, ours » (“ There to be stolen: yours, mine, ours “).

Rihanna and Asap Rocky advertise the new Fenty Skin lip balm as a couple

This spot features the pair in an old Hollywood black and white aesthetic, where Rihanna plays the femme fatale who steals A$AP ROCKY’s blazers while he steals her lip balm. The good news is that this is made to be shared. Made from Barbados cherry (acerola, that is), vitamin E and murumuru, mango, cocoa and shea butters, this Lux Balm retails for a whopping €19.90 for 5.6ml on the Fenty Skin website and on Sephora. But considering the budget invested in marketing, we quickly understand the price.

Lux Balm, Fenty Skin

Listen to Apéro des Daronnes, Madmoizelle’s show that aims to break down taboos on parenting.

Source: Madmoizelle

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