This is a TikTok trend that many users could have done without. At the end of January, an account titled Abbreviation brotherit immediately achieved some success, followed by more than a million subscribers in just a few weeks.
The concept ? Inspired by foreign TikTokers, the young man behind Abrège Frère creates, particularly via his Instagram account, “story time” videos, of people telling a story on the platform, to summarize them in a few seconds. Except that, on Saturday 10 February, he was temporarily banned from the platform by a hacker.
Mostly women are in the sights
Several TikTokers spoke for the occasion reported the excesses of this concept, underlining that Abrège Frère has abbreviated vast majority of videos of womenoften resulting in waves of cyber harassment against them.
Like Alena, who testifies: “ as soon as there is a girl who talks for more than a minute on Tiktok and her Tiktok works well, you will surely find at least five comments of people who will tag Abbrege Brother and say super violent things to him », he complains in a video.
“ We might find it funny at first, but like any form of humor based on making fun of women, for us it turns into a shitstorm and a big, big wave of misogyny and just plain hostile. », reports Alena again.
In her video, Alena also made it clear that she doesn’t think that “ the target » by Abrège Frère must have been misogynistic, but above all he deplores the “ consequences of this story “.
A way to silence women
A few weeks ago, the journalist Chloe Thibaud had, in an editorial La Pause Simone, denounced the misogyny of this phenomenon.
In a text entitled “ Because I don’t want to shorten it brother “he noted that” among the 59 videos that the French creator sifts, 45 were starring women (…) I love humor, eh, but a man who tells a woman to shorten, with condescension, and sums up his place in one point… damn… but wait, I swear it corresponds to a very important feminist concept… (…) man’s planning ” she wrote.
After the ban from the Instagram platform, Abrège Frère recreated an account that already has more than 900,000 subscribers.
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Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
