Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I would note the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
Today is officially the last Friday of 2023. We hope all deadlines are met, reports are submitted and bonuses are awarded. Therefore, you can finally take a break from work and fully immerse yourself in the pre-holiday rush. But before that, we recommend that you find out the latest news from the world of fashion. This week the star girls delighted us with their adorable Christmas looks. For example, Kim Kardashian appeared in vintage Mugler 1997, Kendall Jenner opted for a black dress with white 16 Arlington fur, but Kylie decided to go for the gold Balenciaga look. And of course, to ensure that the New Year’s atmosphere is at its maximum, brands offer holiday campaigns one after the other. The most memorable thing was the Jacquemus shot, where the dogs became the main characters.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
What will happen if three great Russian projects merge? The result will at least be a very nice shot. And at least there will be an irresistible desire to buy everything from the brands’ collections. Of course, this is what happened after our fashion department flipped through a magazine featuring the Pride swimsuit brand’s campaign. It was created in collaboration with jewelry brand LevashovaElagina and vintage clothing boutique Linia Market. “We live in an era of co-creation, where the best way to reach a new level is to combine the strengths of like-minded people,” explains Valeria Enilova, creative director of the campaign. And indeed it is. The campaign photos seem to hint that it’s time to get ready for a beach holiday.
The new year is just a few days away, which means it’s time to finally think about your holiday look and decide what to give to those closest to you. If you don’t have enough time for the first or second, head to the Viva La Vika boutique located in Patriarch Ponds. A New Year’s collection was recently revealed, inspired by old Hollywood and the golden age of American cinema. When developing the new capsule, the brand team was inspired by the paintings “The Great Ziegfeld” and “Ziegfeld Girls”: the dazzling brilliance of pre-war times, a hint of glamor and references to high fashion – all this is reflected in the artwork. New year decorations.
The star, the main image of the collection, passes through all the products like a red thread. Cuffs, single earrings, necklaces and brooches are united by a single idea of \u200b\u200bthe starry sky. With such New Year’s decorations you will definitely feel like the main character of a classic movie of the last century.
New places appear on Moscow’s fashion map almost every week. Thus, on December 22, the launch of the new project of the KChTZ founders, Executive Rabbit, took place in Moscow, the center of the business world. This is a premium men’s brand for the career enthusiasts and romantics of our time, and its concept seems to be “From dawn to dusk”. The time for opening the boutique was not chosen by chance: December 22 is the winter solstice, when the longest night of the year ends, after which daylight hours begin to increase.
The founders created Executive Rabbit, inspired by the new age careerists and the rhythm of life in the metropolis. Successful men literally work from dawn to dusk. But even they are no strangers to romance, which is reflected in the brand concept. Manager Rabbit’s idea is to create an aesthetic of business comfort, and therefore the first capsule consists entirely of shirts – the main element of the workaholic’s wardrobe. The collection includes classic white shirts for business meetings, shirts for special occasions or shirts for those who want to stand out.
The approach of the New Year is a time to evaluate, plan, dream, please yourself and your loved ones. At the Familia chain of discount stores, you can refresh your wardrobe, choose a festive look and choose gifts without straining your budget. In the field of Golden Brands there is a wide range of brands leaving Russia, from the mass market to the premium segment, and all of them with discounts of up to 85%.
You can find both basic and accent items here. In the latter you can celebrate the New Year 2024. Pair sparkly skirts with voluminous sweaters, complement dresses with lace tights, use accent jewelry and details like a rhinestone bow on a black miniskirt. By the way, most of the items in Familia are presented in a single copy, so you don’t have to worry about the uniqueness of the image!
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
