Recently, Western influencers and street style heroes pay special attention to Russian style. It all started about a month ago with Katya Lel’s song “My Marmalade (I’m Wrong)” going viral on TikTok. And what happened next is history. Foreign fashionistas recorded videos in huge fur coats and fur hats, desperately trying to pronounce the phrase: “Try, try jaga, jaga.”
The aesthetic became so popular that it was called the Slavic Bimbo Girl. And yes, we can now safely say that harsh Russian winters are in trend. And products popular in the USSR also returned to the fashion arena.
We have already told you what fashion trends the cult Soviet films predicted, and now we invite you to find out what all modern it-girls, street style heroes and fashion bloggers of those years were crazy about.
fur hats
If you want to support the Slavic Bimbo Girl trend, choose fur hats codenamed “boyarki”. Everyone in the USSR wore them without exception, including Nadya from the cult movie “Irony of Fate”. In 2023, the heroes of street style combine fur hats with loose jeans, fur coats and high-collared sweaters, and also recommend wearing the accessory with down jackets or fur coats.
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Photo: social networks -
Photo: social networks -
Photo: social networks
fur coats
If you follow the images of fashion bloggers on social networks, you probably noticed that vintage fur coats made of natural fur are now popular. Urban fashionistas wear these along with the “boyarkas” mentioned above; They don’t forget the luxury bags, silk scarves and sunglasses. By the way, fur coats are also an indispensable attribute of the Slavic Bimbo Girl aesthetic. Choose models like Savely Kramarov in the movie “Gentlemen of Fortune” and take stylish photos for social networks.
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Photo: social networks -
Photo: social networks -
Photo: social networks
gloves
In the USSR, warm woolen gloves were worn instead of gloves. And now this is a real trend. Many bloggers even recommend wearing them with an elastic band, just like in childhood. Our fashion department recommends choosing options with accent embroidery, as in the first photo in the gallery.
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Photo: social networks -
Photo: social networks -
Photo: social networks
Strappy Leggings
Surprised? Yes, us too. However, suspender tights, especially popular in the USSR, returned to the fashion arena. They are now worn by leading fashion girls, including Victoria Beckham. By the way, we explained in a separate article how tights became a trend again.
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Photo: social networks -
Victoria Beckham. Photo: social networks -
Photo: social networks
shoes with socks
Shoes with socks are the combination that divides the fashion community into two camps. The former finds the styling technique as strange as possible, but the latter is crazy about it. The latter include Bella Hadid, Leandra Medina and Maria Chervotkina. But this trend is far from new. In the 1960s, prominent Soviet fashionistas combined socks with shoes.
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Mark Kalman and Bella Hadid. Photo: legionmedia.ru -
Leandra Medina. Photo: social networks -
Maria Chervotkina. Photo: social networks
checkered scarves
Checkered mohair scarves were in the wardrobe of every self-respecting Soviet person. First, it was very warm, second, it was practical, and third, it was cheap. So, at that time, such an accessory was not a trend but a necessity. But now checkered scarves are in the arsenal of all fashionistas.
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Photo: social networks -
Anna Khavilova. Photo: social networks -
Photo: social networks
Men’s jacket
There were no down jackets in the USSR, and if there were, they were very expensive. Therefore, almost everyone walked in winter either in sheepskin coats made of coarse leather, or in men’s cut woolen coats. These are the ones related to the winter season. Nowadays, fashion influencers wear coats with accentuated collars and wide shoulders, and also emphasize the waist with a belt.
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Photo: social networks -
Photo: social networks -
Photo: social networks
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
