deuxmoi’Instagram photo of (“Me/Deuxmoi”)

Today we are talking about the Deuxmoi account, one of the most popular instagrams* dedicated to rumors, gossip and insider information from the life of stars.

Who

Nobody knows. The account is anonymous and the success story is built on it. This Instagram is well known to everyone who is interested in the life of celebrities, and in general, everyone who wants is already subscribed, Deuxmoi’Not to mention the fact that has long been a regular news provider for the media (including Spletnik). ): for example, Kim Kardashian and Kanye West’that Ben Affleck and Jennifer Lopez broke up’They were the first to report of the reunion. But there’s a reason to tell those who don’t know about the account: A massive search recently appeared on the network revealing the identity of the Deuxmoi authors, and interest in the blog has increased.

Originally Deuxmoi (French for “two me”) is a site dedicated to fashion and trendy topics. 2013’appeared in and 2016’It remained in this form until it was gradually almost abandoned. revival 2020’also happened during quarantine: blog Instagram’He moved to Turkey and started gaining followers quickly. The popularity boom came after the blog changed its agenda and started posting insider information about the life of the rich and famous instead of news from the fashion industry. He began to trust reputable publications, and then famous representatives had to make official statements. Soon the blog became one of the most authoritative in its niche. Now Deuxmoi’has more than 1.5 million subscribers, including many stars – for example, the Hadid sisters.

deuxmoi’Photo from ‘s Instagram (“Me/gossip, theories, celebrity news & following”)

From the beginning, the account has managed to remain anonymous, but the internet is known to remember everything. Former New York Magazine reporter Brian Feldman conducted an online investigation and found that digital traces had not been cleared: zero-year records scattered across Facebook**, Twitter***, Instagram and other social networks were mentioned. , tags and comments that allow to identify the owners of the Deuxmoi project. By the way, Feldman came to the conclusion that the bloggers were not really trying to remain anonymous: to find the traces, it was enough just careful “research” – no one tried to hide them.

In general, Feldman’Based on publications that are still on the network, Deuxmoi was created by Americans Maggie Kempner and Melissa Lovallo. Maggie, 1950’in the 70s and’Famous socialite Nan Kempner, who shined in New York fashion circles in the past’grandson of: Yves Saint Laurent’She was the muse of Vogue, worked for Harper.’s Bazaar and Tiffany & Co. and collected designer clothes. Melisa is a model working in the fashion industry.

Initially, Kempner and Lovallo blogged on their own, now it is unknown if someone helped them with Instagram. They say yes, because Instagram has gone from just a “popular account” to an online phenomenon (the authors call themselves “pop culture experts”): The blog has its own products and the book “Anon please” will be released. soon (Deuxmoi with famous stories’with such titles), according to which HBO is already shooting a series. Moreover, the plot of the series will reflect another show in the portfolio of streaming services – Manhattan'”Gossip Girl,” a reboot where high school students of a privileged school in . In the Deuxmoi authors’ book, it’s more or less the same: the heroine works in the fashion industry, starts an anonymous blog, and begins to reveal the secrets of the stars who started the chain of unexpected events.

Product Duo

deuxmoi’book cover of

Now Deuxmoi’authors willingly give interviews and even podcasts'(they changed their voice during recording at first, now they don’t), but they still remain anonymous. Feldman’There was no denial or confirmation of the investigation. Many believe that what really happened was “Deanon” was just a PR campaign to get the book published.

About what

Gossip from subscribers became the blog’s goldmine: its owners, bored in quarantine, asked their followers (at that time there were about 45 thousand people) to talk with celebrities about their meetings. So everything turned upside down. Now people share their famous stories en masse in Deuxmoi.’and the authors publish the most interesting of them.

The stories range from really interesting and hot gossip about divorces, pregnancies and scandals to “Zendaya and Tom Hollad in New York yesterday’they were all in a restaurant and they looked so cute” However, a lot of things actually turn out to be true, and the day after some rumors leaked to the blog, their protagonists are forced to officially confirm the information.

This frequent hitting of the target, Deuxmoi’It gives confidence to: There is an opinion on the network that the authors carefully review the information, and they are clearly “relevant” – so much so that they almost never publish an intentional fraud.

deuxmoi’Photo from ‘s Instagram (“Me/My Highlights (Deuxmoi)”)

For whom

For those who love Gossip Girl weather, celebrity gossip, gossip and news.

*Instagram (Russian Federation)’Meta, a recognized extremist organization in’or belongs)

** Facebook, Russian Federation’Meta, a recognized extremist organization in’or belongs.

***Twitter Russia’also blocked