According to a report from Media Partners Asia, Taiwan experienced significant growth in premium VOD subscribers and engagement in the third quarter of 2023, with 315,000 net new SVOD subscriptions for a total of 5.8 million subscriptions.
The report shows that premium VOD engagement and subscriptions in Taiwan increased by 6% in Q3 2023 compared to Q3, with the premium VOD category accounting for 20% of total time spent online. videos are spent.
In SVOD, Netflix, with 21% market share, and Disney+, with 17% market share, were clear frontrunners in an otherwise fragmented landscape where more than a dozen other local platforms compete with less than 10% market share.
Local players include MyVideo and FriDay with 9% market share each, Hami Video with 7% and iQiyi Taiwan, the local branch of the mainland Chinese streamer, with 6%.
However, YouTube remains the leader in the overall online video market with 67% of all online video viewers, although its share fell by 3 points as TikTok (12% of viewership) gained traction in the market.
MPA managing director Vivek Couto said: “Taiwan’s strong quarter was led by the impactful marketing efforts of Disney+ and the Korean superhero drama Moveg as well as organic subscriber growth through Netflix’s international offerings and measures to reduce account sharing.
“The two platforms are key contributors to Taiwan’s steady annual subscriber growth, with strong revenue growth of 25% year-on-year in the first nine months of 2023. Overall, Asian content categories, especially Chinese and Korean, dramas, dominate demand and absorption, which Account for 85% of total Premium VOD viewers in Q3 2023.”
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
