Notorious vegan and Gucci ambassador, Billie Eilish inspired the Florentine house to create a bag free of animal material. Instead of leather, the model is made with an alternative called Demetra, which includes 75% plant materials.
To make the use of leather alternatives more desirable, luxury and celebrities may have a role to play. As demonstrated by Gucci, which developed with its ambassador Billie Eilish a vegan and asymmetric version of its emblematic Horsebit 1955 bag.
What does the new Gucci x Billie Eilish vegan bag look like?
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“With Billie Eilish, a new campaign presents the Maison’s first bag made of Demetra, Gucci’s innovative animal-free material and made internally with 75% raw materials of plant origin. »
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After two years of research and development, the Florentine house unveils its latest innovation, in the Demetra version, a polyurethane material of bio origin, composed of GMO-free wheat, corn and wood cellulose. And it is obviously Billie Eilish who wears it in a new campaign. At the same time, Gucci paid a confidential sum to Billie Eilish’s mother Maggie Baird’s NGO: Support+Feed. This combats food insecurity and climate problems.
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This vegan version of the bag is available in a monogram version (in certified hemp and beige and ebony ECONYL® with GG motif, finished in brown Demetra, for 2,800 euros) or in black Demetra (2,980 euros). A nonsense…
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Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
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