The fashion and beauty industries have a habit of betting big on our insecurities to sell us products that supposedly solve our neuroses. Starting from the fear of growing old, choosing ever younger and more beautiful models to embody them, making many women aware of their age. However, the older we get, the more we tend to gain purchasing power. This is why we may find it counterintuitive to not find ambassadors aged fifty and older more often. After Joan Didion posed at 80 for Phoebe Philo’s Celine in 2015, driving the Internet crazy because the Internet is so unaccustomed to seeing women of this venerable age in 4x3s, especially to embody a luxury home, it’s Loewe’s turn by Jonathan Anderson to choose an octogenarian muse: Maggie Smith.
Because the wrinkles of Maggie Smith, Loewe’s new muse, are good for fashion
In a first photo, the actress Downton Abbey she poses in front of the lens of the great eccentric photographer Juergen Teller wearing an eco-fur coat and the iconic Loewe home bag, the Puzzle model. Dame Smith, doubly ennobled (in 1990 then in 2014), appears in another photo sitting on a sofa in wine tones, in front of a brick wall, dressed in a high-necked black and white dress, carrying a burgundy paseo bag on the knee side. In the third photo, this living monument of British audiovisual is wearing a dark blue silk dress and holding a beige Puzzle Fold shopping bag.
While other personalities pose for this Loewe spring-summer 2024 campaign revealed on October 24, 2023 such as the South Korean singer Taeyong, the Chinese top model FeiFei Sun, the British visual artist Rachel Jones or even the American actress Dakota Fanning, on Sull’ Instagram account of the artistic director of the fashion house Jonathan Anderson, it is the photos of the almost ninety-year-old Maggie Smith that collect the most likes. A sign, if any were needed, that we also know how to appreciate the beauty of the experience acquired with age, and the wrinkles that can so well bear witness to all the emotions that we have been able to embody.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
